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Inside the Sweetwater Difference

Inside the Sweetwater Difference

Okay, I confess. Despite my constant close proximity to gear for the past several decades, I’ve never lost my passion (addiction?) for it. I just can’t help lusting after an innovative piece of processing gear or a gorgeous guitar that just sings when it’s played. And microphones? How many is “too many?” The fact is, I’ve been acquiring and updating my studio for as long as I’ve had one (starting with a TASCAM Porta One back in 1986). I made my first purchase here at Sweetwater from Chuck in 1994 (a Sony DAT recorder).

As it goes with technology, this is my fourth major overhaul in the last 17 years (in addition to regular “smaller” purchases of guitars and minor gear upgrades), which I think shows great restraint on my part and considerable understanding on my wife’s part!

I reached out to my coworkers for advice throughout the process and couldn’t be happier with the final result. I was going for a setup that allowed me to quickly make noise and practice, and easily get ideas recorded. To that end, I went with kind of a minimalist approach without tons of outboard gear. I’m not trying to make records; I just want to be able to record music for fun.

As far as practice tools, I am completely in love with the BOSS e-Band JS-10 and have spent many hours on it (it’s also wired to play through my studio monitors).

The centerpiece of my studio is an Avid HD Omni, and I’m using an Avid Artist Mix for my control surface. I’ve been using Pro Tools for years and remain a huge fan. PT11 (which I can now use with Native Instruments Komplete!) is just incredible.

The Axiom AIR 61 is a great controller, and the Native Instruments Maschine gives me another unique set of creative tools. (Of course, now I “need” to get Maschine Studio!).

My big indulgence is a Grace M201 with the A/D option that is routed to my Omni via S/PDIF. With my background as the Director of Sales for AKG, I just love using a variety of mics, and beyond its pristine sound, the M201 has killer features that appealed to me, such as the ribbon mic mode and M+S decoder circuitry.

I wanted a lot of flexibility for guitar sounds and don’t really have an isolated space where I can crank up an amp adequately (that doesn’t mean I don’t occasionally play loud enough that my kids tell me to turn it down), so I went with a Line 6 POD HD500 that I play through a Tech 21 Power Engine 60. Purists, please don’t flog me for not having a huge amp collection and a pedalboard with 100 pedals on it! Remember, I have a finite budget, limited space, and want easy access to a broad variety of sounds, and frankly, this stuff sounds great!

I have a few pet guitars (Les Paul Goldtop, Fender American Deluxe Strat, an old PRS bolt-on that was my first new “nice” guitar, and an Ibanez J Custom RG2011 that I love). But to take full advantage of the HD500, I also bought a Line 6 JTV-69, so I can easily experiment with alternate, drop, and capo tunings.
To be blunt, I love my job. I feel fortunate for the opportunity to work with so many passionate people who are fellow gear addicts and make a living doing something I enjoy and dealing with products I, well, crave.

Rock and Roll!

Jeff Radke
Executive Vice President of Sales
Chief Sales Officer

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.