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Articles by Jeff Radke
Apr 26, 2021, 4:00 PM

Inside the Sweetwater Difference: What’s New in the Sales Department?

I’m really excited to share a few of the things going on in my department that will enable our Sales team to serve you even better in the coming... Read more »
Nov 17, 2015, 4:15 PM

Inside the Sweetwater Difference

As the holiday season approaches, I’m reminded of paging through the Sears catalog and circling toys I wanted for Christmas. I thought it would... Read more »
Aug 5, 2015, 9:27 AM

Inside the Sweetwater Difference

GearFest 2015 is now in the rearview mirror, and now that I’m out of the tempest (literally and figuratively), I’m able to properly evaluate it... Read more »
Apr 2, 2015, 11:39 AM

Inside the Sweetwater Difference

As I’ve noted before, I first was introduced to Sweetwater when I was a regional manager for AKG, and Chuck was running his fledgling company,... Read more »
Nov 1, 2014, 10:54 AM

Inside the Sweetwater Difference

One of the aspects of my job that I enjoy the most is the opportunity to work closely with our manufacturers. In my 17+ years here at... Read more »
Apr 29, 2014, 7:00 AM

Inside the Sweetwater Difference

Okay, I confess. Despite my constant close proximity to gear for the past several decades, I’ve never lost my passion (addiction?) for it. I... Read more »
Nov 14, 2013, 7:30 AM

Inside the Sweetwater Difference: “The Sweetwater Difference.”

The name of this column includes a key phrase, “The Sweetwater Difference.” There are many aspects to this, but its essence is the fact that we... Read more »
Sep 25, 2013, 7:00 AM

Inside The Sweetwater Difference: The Right Stuff

You may have heard that we are in the process of building a 130,000 square foot addition to our campus. Having been a part of this company for... Read more »
Jul 25, 2013, 7:00 AM

GearFest: From the Inside Looking Out

GearFest 2013 took place June 21 and 22, right here on our campus in Fort Wayne, Indiana. This year’s show was once again a tremendous success,... Read more »
Dec 10, 2012, 3:07 PM

Inside the Sweetwater Difference: Reflection

Every now and then I can’t help but reflect on life, both personal and professional. The impetus for my current reflection is the passing of our... Read more »