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Why Choose Sweetwater?

At Sweetwater, we have one single goal in mind: to make you a satisfied customer.

That single focus, driven from every aspect of the company's operation, is the key to our ongoing success. If you're a satisfied customer, you'll come back to us when you have additional gear needs in the future, and you'll tell your friends about us. Then if we can make them satisfied customers, the cycle continues.

Meet Sweetwater's Founder

Chuck Surack explains why "doing the right thing" is always the best policy.

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Everything about our Fort Wayne campus is built to help us serve you better.

Doing the right thing...since day one.

It seems so simple: just make your customers happy!

In fact it takes a lot of hard work to make it happen — but not everyone is willing to make that effort. That very simple concept is the reason Sweetwater was founded in the first place. Since 1979, founder Chuck Surack has committed to "doing the right thing", and this belief is at the core of Sweetwater's identity, ethics, and practice.

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The Sweetwater Difference

The Sweetwater Difference is all about giving you the best shopping experience you've ever had.

We want you to be 100% satisfied with not only the gear you purchase, but also with the service you receive. But the Sweetwater Difference goes far beyond this and includes extras you simply won't find anywhere else, all designed to ensure that you are a happy customer.

Fast, Free Shipping!

  • Nearly every order received by 3PM Eastern ships the SAME DAY!
  • FREE shipping to lower 48 states
  • Our central location reaches most states in 1-4 business days
  • 99.95% warehouse accuracy
  • Expedited shipping available

We are proud to provide some of the fastest turnaround times in the industry. We use FedEx or UPS for most items, and USPS for smaller items. Residents of Hawaii, Alaska, and Puerto Rico should contact us for a shipping quote. Orders shipping to Indiana will be charged 7% sales tax.

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Exclusive Free 2-year Warranty!

Your purchase is protected by Total Confidence Coverage™, our exclusive FREE 2-year Warranty, which comes "in the box" with nearly every product we offer.

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  • 55-point Evaluation

    Before your guitar leaves Sweetwater, it undergoes an extensive 55-point inspection by our experts. We make sure it's safe, sound, and ready to play right out of the box.

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  • The Most Payment Options

    We offer more payment and financing choices than any other music dealer.

    From our Musician's All-Access Platinum Card, with 24 Months Interest Free Financing on many brands, to our 3 Easy Payments plan, from BillMeLater to gear leases, the options we offer make it easy for you to you get the gear you need.

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  • Unmatched Service & Support

    Everything you buy at Sweetwater is backed up by the best service and support team in the business. From our in-house Service Department to our FREE online support network, we've got you covered.

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Meet our Team

Our executives are intimately involved in the day-to-day operations of their respective departments. They all take great pride in ensuring that Sweetwater's customers receive the best possible service and an outstanding shopping experience, whether via our Sales Engineers or via our website.

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