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Inside the Sweetwater Difference

Inside the Sweetwater Difference

As the holiday season approaches, I’m reminded of paging through the Sears catalog and circling toys I wanted for Christmas. I thought it would be fun to ask my Sales Management team what’s on their personal gear wish lists to add to their current systems and rigs. It was really hard for them to narrow it down, but here’s what we’ll be asking Santa to bring us this year:

David Stewart, Senior VP of Sales — I’m not sure yet what I want. I teach a Sweetwater University class on how to sell studio monitors, yet I haven’t been able to sell myself a pair of anything, even with our massive selection! I’m looking at things like Focal Solo6 Be, Blue Sky SAT 6D, Genelec 8040, Neumann KH 120, and Dynaudio BM6 (or 5).

Troy Hartman, Senior VP of Sales — One thing missing in my keyboard arsenal is the recent flagship from Korg, the Kronos. The RH3 88-key graded hammer-action keyboard feels fantastic. The audio recording and MIDI sequencing, combined with an array of powerful sound engines, make calling this a workstation a bit limiting. The ability to stream sounds off of its internal SSD yields pretty amazing programs and combis.

David Klausner, VP of Sales — While I have room in my studio/practice space for the 7-piece band I’m in, it means that my own rig is relegated to a relatively small horizontal footprint. I play both bass and guitar, so I just stack my guitar rig on top of my bass cab. But I’m gigging a lot more on bass now, so for every gig, I have to break down my guitar rig and reassemble it again after the gig. My next purchase will be the OnStage WS8540, which I will use to support my guitar rig. I use a Rock N Roller cart to move my gear when I gig, so the idea will be to leave the bass cab on the cart between gigs and just roll it in front of my guitar rig, which will be held high enough above the bass cab that it won’t be an issue. It should significantly cut down on the time I spend tearing down the rig and setting it up again.

Brad Every, Sales Manager — I have a pair of Focal Trio6 Be monitors and a Dangerous Source on my wish list as an audiophile music playback system for my house. Focal is well known for uncompromising audio reproduction, and Dangerous Music has its roots in mastering studios. The combination of the two is perfect.

Doug Hills, Sales Manager — Vox AC15 handwired with an Alnico blue speaker. I need an amp that gets amazing tone, can keep up with a drummer, takes guitar pedals well, and is small and portable. The Vox fits all these needs. Additionally, this Vox has an OP mode switch that cuts the output power level in half, enabling lower volume without sacrificing great tone.

Frank Navarro, Sales Manager — I have a Red Witch Fuzz God II pedal on my wish list. This pedal fills the sonic space that most fuzzes cover and then adds extra flavor with the Sputter control. As with most guitar players, I’m on the endless hunt for killer tone.

Jon Hernandez, Sales Manager — Fender Road Worn ’60s Strat in 3-color Sunburst. I’ve already got a couple of Teles and an SG and simply need (want) an affordable Strat to round out the electric arsenal. I love the classic look of the Road Worns, and I’m a huge fan of the high-output, gritty tone of Tex-Mex pickups.

As for me, I’m an ’80s rock, metal, and hair-band fan, so at the top of my wish list is a kick-butt Marshall amp. A JVM410C combo or JVM410H head and 1960A cab will more than do the job while offering an awesome variety of tasty tones, but the classic sounds of a JCM800 and a 1960A cab would be a cool addition to my studio too.

May all of your gear dreams come true! Happy holidays!

Rock and Roll!
Jeff Radke
Executive Vice President of Sales
Chief Sales Officer

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.