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Inside The Sweetwater Difference: The Right Stuff

Inside The Sweetwater Difference: The Right Stuff

You may have heard that we are in the process of building a 130,000 square foot addition to our campus. Having been a part of this company for 17 years, it’s really exciting to see it again reach the point where we are running out of space. My department, which had 22 Sales Engineers when I started, now has 203 (gulp), with more folks already scheduled to start in the coming months!

That doesn’t mean we’re going to stop hiring. We are pretty much always on the lookout for potential Sales Engineers because of our ongoing growth. It’s just that finding individuals with “the right stuff” is pretty challenging. To that end, I’d like to give you a few insights into what we look for in a Sales Engineer.

  • Attitude is first for me when interviewing candidates. The quality of our customer experience means everything to us, so we need to have Sales Engineers who truly care about their level of service.
  • A strong work ethic is critical to do this job well. We liken it to starting your own business (with a really great infrastructure and tons of support, of course); a Sales Engineer must be willing to go above and beyond to do the right thing and work at what we call “Sweetwater speed” every day. Excellence is expected.
  • The right candidate must also be a great team player. Sales Engineers take care of each other’s customers many times every day, and the motto here is to treat every customer as though they are your own.
  • I define sales as great communication and problem solving. Our team has a ton of autonomy when working on solutions. Every Sales Engineer must have a healthy dose of common sense and be able to solve problems on their own. I’m not a fan of micro managing and would much rather hire intelligent people, train them extremely well, give them great tools, and support them as best I can. In other words, get out of their way and let smart people work!
  • Finally – and very importantly – any candidate must have a serious level of product and application knowledge as well as extensive real world experience.

Maybe you are or you know somebody who would be a good fit? We work very hard, but we have a lot of fun. I have never worked with such a smart, talented, and driven group of people, and I count my blessings every day. Please let any potential candidates know that they can go to Sweetwater.com/careers/openings.php on our website to learn more and to apply.

Rock and Roll!

Jeff Radke
Executive Vice President of Sales
Chief Sales Officer

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.