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Frame Rate

Another term that can has been used to mean two different things in our industry. The literal definition of frame rate is the same as “frame speed.” Some engineers call it frame speed just to avoid possible confusion. Frame speed is the number of frames that go by in audio, film, or video per unit of real (actual) time (usually one second). 30 fps means that 30 frames occur per second, while 24 fps means 24 frames occur per second. Pretty simple. Unfortunately another distinction, “frame count,” can work its way in here too. Frame count is the number of frames that are COUNTED in one running second of audio, video, or film regardless of the actual running speed. Film, audio, and all different types of video use different frame counts. Drop frame time code is an example of a frame count where the number of frames that occur per second of video (not real) time are altered to account for slightly slower running speed of color NTSC video. Non-drop is another frame counting scheme. The 24 frames per second used in film is both its frame count and its frame rate. So when video guys refer to 30 drop frame they are speaking in terms of frame count. When they say 29.97 they are speaking in terms of frame rate. Unfortunately both get called frame rate, which has served to make the issue even more confusing than it already is.

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.