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Alvarez Guitars | Quality Is in the Details

By Mitch Gallagher on September 29, 2022

What sets Alvarez acoustics apart? Since 1965, Alvarez has humbly outfitted students, pros, and everyone in between with exceptional guitars that punch above their price. Sweetwater’s Mitch Gallagher and Alvarez head Chris Meikle dive headfirst into Alvarez lore including company origins, design hallmarks, Japanese Yairi luthiers, and more! Join them for a look at what makes these instruments the perfect addition to the Sweetwater family!

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About Mitch Gallagher

Sweetwater Editorial Director, Mitch Gallagher, is one of the leading music/pro audio/audio recording authorities in the world. The former senior technical editor of Keyboard magazine and former editor-in-chief of EQ magazine, Gallagher has published thousands of articles, is the author of seven books and one instructional DVD, and appears in well over 500 videos on YouTube. He teaches audio recording and music business at Purdue University/Indiana University, and has appeared at festivals, conventions, and conferences around the world.
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