For more than 40 years, Sweetwater has been committed to helping music makers and gearheads nationwide. From brand-new beginners to seasoned professionals, musicians from all different backgrounds have relied on Sweetwater to get them the right piece of gear — and fast! With industry-leading shipping times, Sweetwater’s fast, free shipping has set the standard in the music-gear industry. That’s why we’re excited to announce our brand-new, state-of-the-art Fulfillment Center in Glendale, Arizona!
Bringing the Gear to You
Our fast, free shipping has historically been the best in the industry, but sending gear from our headquarters in Fort Wayne, Indiana, to our customers on the West Coast would sometimes take a little longer than we wanted. Our answer? Bring the gear closer to you!
By building our new Arizona Fulfillment Center, we’re now able to get gear in our customers’ hands faster than ever. That means less time waiting and more time making music!
“Our primary purpose for opening a Fulfillment Center in Arizona was simply to serve our customers more quickly in the western states.”
– Phil Rich, SVP & Chief Supply Chain Officer
“We recognize that expectations for shipping times are one to two days across most online retailers, and while we reach most of the country that quickly already, our customers out west were experiencing longer transit times. Throughout 2023, we are ramping up our Arizona Fulfilment Center with more inventory, and by this summer, we plan to have nearly an identical mix of inventory available out of Arizona that we have in Fort Wayne.”
FREE, One-day Shipping!
It almost sounds too good to be true! Our customers in Arizona and most of California will soon enjoy FREE, one-day shipping. Surrounding states, like Nevada, Utah, Colorado, and New Mexico, can look forward to receiving their shipments within two days in the near future!
Keeping the Culture
Building brand-new Fulfillment Centers is nothing new to Sweetwater. But the new Arizona Fulfillment Center marks the first time we’ve expanded beyond our headquarters in Indiana. It was crucial to us that our new Glendale location shared our passion for gear and music making, maintained our values, and upheld our mission to always “Do the Right Thing.” This was something we spent a lot of time discussing, working through, and making sure we got right.
“We spent a lot of time talking about our culture and how to transfer both the internal and external execution of the Sweetwater Difference in a location nearly 2,000 miles away.”
– Phil Rich, SVP & Chief Supply Chain Officer
“We started with transplanting leaders from Fort Wayne to lead the Arizona FC. Many conversations were had with those folks around the importance of building the Sweetwater culture and also working and executing in what we call “Sweetwater Time.” That means we always think and act on behalf of the customer to ensure their “out-of-box” experience is world-class and that we treat our employees with the same love and care that we do in Fort Wayne. When the culture is right, the mission is clear, and communication is transparent and timely, we are able to execute in a very similar fashion to Fort Wayne, which has decades of experience. Our leaders in Arizona have done an outstanding job of transferring the Sweetwater culture and execution to that operation.”
The Sweetwater Difference in Action
Building the Sweetwater team in Arizona has been an incredibly amazing, inspiring, and challenging experience for us. But seeing the passion and excitement our new team members bring to the new location, our organization, and our customers has truly been the most rewarding part of this journey so far. For many new employees, it’s a dream realized.
“We’ve always wanted to be a part of Sweetwater, and now we are.”
The Cardinal Rule
Exceeding our customers’ expectations by delivering world-class experiences has been our goal since Day One. More than four decades later, Sweetwater is more committed than ever to our mission of “Doing the Right Thing” for our customers and each other — no matter if we’re in Indiana or Arizona.
Why wait? Call your Sales Engineer and order gear now. 1-800-222-4700