Samson was born at a time when technology and music were rapidly merging. It was the perfect environment for a new company to introduce a new breed of wireless microphones aimed square at the needs of the working musician. Wireless microphones were already on the scene, but owning and operating them usually fell under the purview of the sound contractor. Samson saw the opportunity to develop a wireless microphone system that a singer could carry with them from gig to gig; a system that they could set up themselves and achieve professional results - effortlessly. And it worked. Samson quickly became the “go-to” wireless system for entertainers of every genre. To this day, Samson remains one of the leading innovators and suppliers in the wireless microphone marketplace.
Today, the microphone remains at the core of the Samson identity. Samson has wired and wireless microphones for every application from the boardroom to Broadway, from the local open-mic night to the touring concert stage, from the project studio to the podcast, and everywhere in between. Condenser mics, dynamic mics, portable mics, workhorse mics and status mics – Samson has you covered.
The mission of the fledgling company was not to make every musician tech savvy, but to make tech products for the savvy musician. There was no scaling back of performance or specifications to realize user comfort. Just the opposite, in fact. It was the innovations Samson created that made the products so user friendly. The operating technology has always taken on the very latest updates, but the user interface continued to be intuitive and easy to understand. Throughout the ‘90s, Samson expanded its product line to include the electronic elements of a performance PA system. In addition to wired and wireless microphones, Samson began to offer power amps, signal processing equipment, and audio mixers.
Samson does not so much build products as it does identify a need and create a market to satisfy that need. No place is that more evident than with Samson’s USB Microphones. These all-in-one solutions include a USB microphone, digital audio converter and USB computer interface in a single, strategically designed platform. Samson’s USB microphone lineup found favor with users as a better option for computer communications, networked gamers and more. But as Social Media skyrocketed in both use and popularity, Samson USB Microphones were quickly embraced by the podcasting crowd. Today, Samson makes mics for podcasting, news creation, live video streaming, reporting, broadcast – as well as for their original stage and studio microphone customers.
Samson is not a follower. Anticipating market demands, creating an intuitive interface, achieving technical excellence, and providing industry-leading reliability has kept Samson busy as a market leader and in-demand brand in the music industry. Today, the Samson product mix includes everything from studio monitors to headphones and loudspeakers, from direct boxes and signal processors right up to USB/MIDI keyboard controllers. Plus, there are power amps, packaged portable PAs, USB mixers with built-in effects, not to mention a variety of stage and studio accessories. Despite the growth and diversity, each Samson product is designed as a unique problem solver to satisfy the demands of the market, or those of the individual musicians, producers and end users that offer their feedback to help improve the products.
