Sweetwater’s Sales Engineers are much more than a typical sales associate. They are guitarists, producers, studio owners, synthesists, and — best of all — your lifeline to the gear for the music and entertainment industry. Their passion rings through in every discussion because they are musicians and music lovers just like you. Whether in the office or out in the field, Sweetwater Sales Engineers spend their time learning as much as possible about the products they sell so they can be your one-stop shop for questions, advice, and purchasing your next piece of awesome gear. Before they even hit the sales floor, each Sales Engineer must pass a thorough 13-week gear-immersion program through our very own Sweetwater University. (Hence the “Engineer” in their titles, a moniker that is definitely earned!) After completion, they hit the ground running, sharing their expert knowledge and ensuring you have everything needed to supercharge your setup. The value of having your own Sales Engineer doesn’t stop there — keep reading to find out some of the many ways that Sales Engineers make up a solid core of the Sweetwater Difference.
The Right Gear, Every Time
It’s one thing to sell you a product — it’s another thing entirely to provide solutions and make your gear dreams come true. That’s one of the many foundations of what makes a Sweetwater Sales Engineer so beneficial. When you first speak with a Sales Engineer, not only will they help you find what you’re looking for — but they’ll also ask all the right questions to connect with you far beyond the standard surface-level transaction. What genres and styles of music do you play? What current rig are you using? Do you have a budget in mind for building your ideal setup? Lay this groundwork with your Sales Engineer, and they will be well on their way to recommending the right stuff to get you closer to your goals.
Gear Questions Answered with Authority
One conversation with any of our qualified Sales Engineers is all it takes to know that they live and breathe gear! Sweetwater Sales Engineers bring a wealth of knowledge with them on day one, covering everything from drums to live sound equipment and even lighting rigs. This is made even better with weekly training sessions to keep them on the pulse of everything happening with the movers and shakers in the music industry. Even better, they form personal relationships with our incredible array of vendors whose items we carry, receiving direct, hands-on experience with a wide variety of their products. Whatever your calling in music and entertainment, our Sales Engineers are sure to know the helpful information to always point you in the right direction.
Insider Access to the Latest Gear
Online forums and demo videos are good sources of information for researching new gear, but, more often than not, they may leave you with more questions than answers. Rather than spending hours browsing countless websites, one call to your Sweetwater Sales Engineer is all it takes to find the info you seek. If it’s new, novel, and unique, then our Sales Engineers are among the first people in the industry to know about it — with all of the specs and standout features readily available. The next time you’re curious about the newest groundbreaking guitar pedal or DJ controller, turn to your Sales Engineer for all of the specs and standout features so you can spend less time surfing the web and more time creating.
Your Pathway to Expert Advice Starts Here
We’ve only scratched the surface of the ways Sales Engineers are a core component of the Sweetwater Difference! With their seemingly endless knowledge about music equipment and their voracious appetite for learning everything there is to know about today’s gear, Sales Engineers combine passion with personality in ways never before achieved. Odds are, you and your Sales Engineer will be on a first-name basis, trading conversations about setups and gear just like bandmates would. If you’ve yet to meet your own personal Sweetwater Sales Engineer, then give us a call at (800) 222-4700 and take the first step toward making your music fantasies a reality.