Streaming services have become increasingly popular — one survey (by the NPD Group) showed that users between the ages of 13 and 35 prefer streaming services to FM radio. Now Google has entered into the music fray with a new subscription streaming music service, called “Play All Access,” designed to directly compete with Spotify and Pandora. The service has agreements in place with three major labels and offers millions of songs and albums in 22 genres via streaming “radio” service, or songs and albums can be streamed on demand. All Access will cost $9.99 per month, the same price as Spotify. There is currently a free 30-day trial with a $7.99 rate through June 30.
Play All Access will initially roll out to U.S. users, then will be launched to other countries. Play All Access is Android-only, however a 3rd-party developer is said to have created an iOS app allowing use of the service on Apple devices.
Google is also reportedly working on another streaming service that will leverage YouTube, which Google owns.