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Customer Studio – Rick Kennell

Customer Studio – Rick Kennell

By day, New York City-based Rick Kennell provides financial advice to folks in the music industry via his indieFINANCIALnetwork. Much of his expertise in the music business comes from hard-earned experience, most notably as bassist for the renowned progressive rock band Happy the Man (their 1977 debut was named one of the top 50 prog albums of all time by Rolling Stone magazine). Rick remains active in music projects, including albums by his wife, Leah Waybright. He’s also busy in his new studio providing bass and drum parts for the ever-expanding Pedal Giant Animals, which features core members from Happy the Man.

Based around an iMac, a Logic DAW, and a Universal Audio DUO interface, Rick’s updated studio allows him to get maximum impact and flexibility without having to rely on racks of outboard gear. When he decided his hardware-heavy previous setup wasn’t up to snuff, he “decided to go all virtual,” using MOTU Mach 5 for samples. Rick also keeps a stable of nearly 20 medium-scale basses, most custom-made or modded. Rick points to his prized PRS. “I have Paul Reed Smith #11, which was built by Paul himself. It’s been written up in Vintage Guitar magazine.”

Rick’s relationship with Sweetwater goes back to the early days of the company. Originally from Fort Wayne, Rick visits his former hometown whenever he can — and he considers Sales Engineer Kenny Bergle more than just a trusted resource. “Kenny is not only that, but he’s been my good friend for a number of years. Whenever I need anything, I call him.”

Looking ahead, Rick is excited about the prospect of working on new projects in new ways, including remote collaboration. Because his former and present collaborators are so far flung, it’s a necessity. “Happy the Man has always been a grand experiment, and I think the process of us being able to track in our own studios will present a lot of opportunities.”
Find out more about Rick Kennell at everythinghappytheman.com.

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.