One of the first announcements to come out of the NAB (National Association of Broadcasters) tradeshow in Las Vegas is news of an agreement by Avid (purveyors of Pro Tools, M-Audio, Sibelius, and other fine gear) to purchase Euphonix. According to Gary Greenfield, chairman and CEO, Avid, “We remain committed to driving interoperability and modularity across a vast ecosystem of Avid and third-party creative hardware and software solutions. And, as audio and video workflows continue to converge, we are now well positioned to deliver control surfaces that work across both audio and video applications, making the content creation process more cost-effective and efficient for our customers.
Avid’s plans include developing an open-standard protocol for compatibility between Euphonix control surfaces and Avid/third-party audio and video applications. Avid has also commited to ongoing support for the EuCon ethernet-based control surface protocol.