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Guitar News

Feb 1, 2023, 5:12 PM

Larrivée L-09 Demo

“A guitar that’ll last you a century.” That is what Larrivée Guitars strives to produce every time they make a guitar, which is no different... Read more »
Feb 1, 2023, 12:00 PM

WIN a Schecter Nick Johnston Signature PT in Atomic Frost!

Schecter Nick Johnston Signature PT Electric Guitar – Atomic Frost Top-quality tonewoods, fine-tuned electronics, and a decidedly vintage soul... Read more »
Jan 29, 2023, 1:00 PM

David Bromberg Interview

Born just in time to take the ’60s by storm, David Bromberg launched an eclectic solo career studying with blues and gospel legend Reverend Gary... Read more »
Jan 28, 2023, 6:00 PM

Larry Carlton Demos His Signature Sire L7V Electric Guitar

Larry Carlton stops by for a surprise test of his own signature Sire Larry Carlton L7V electric guitar! This particular L7V was plucked right... Read more »
Jan 27, 2023, 4:00 PM

The World’s First Solidbody Electric Guitar? | The Rickenbacker “Frying Pan” is on Gear Exchange!

The early history of the electric guitar is a murky yet fascinating tale of many minds putting new technology to use through trial and error. We... Read more »
Jan 25, 2023, 12:00 PM

Rig Tour: Marcus King

Rising artist Marcus King puts a fresh spin on the meat and potatoes of American music — and that approach goes double for his rig! Join... Read more »
Jan 24, 2023, 8:00 AM

The History of Fender’s Ivy League Combo: The Princeton

For more than 80 years, Fender’s amplification history has been filled with model names crafted to reflect their designs’ roaring tube power and... Read more »
Jan 24, 2023, 12:00 AM

First Look: Blackstar AMPED 2 Floorboard Amp — 3 Voices + Ample Effects!

The Dept. 10 AMPED 2 floorboard amp packs 100 watts of transatlantic Blackstar tone and essential effects into a stompbox. Connect it to an 8-... Read more »
Jan 20, 2023, 11:00 AM

Hot New Gear 2023 | All the Latest Releases

New gear is the lifeblood of the music industry. With all the cutting-edge releases each year, musicians and producers grow and thrive in our... Read more »
Jan 19, 2023, 11:44 AM

Keeley Parallax Spatial Generator Reverb and Delay Pedal

Sweetwater’s Don Carr demos the new Parallax pedal from Keeley! The Keeley Parallax is a convenient, two-in-one solution for usable, ethereal... Read more »

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.