Empowerment Through Listening – Why We Do Shootouts
Over the past decade, I’ve recorded dozens of shootouts here at Sweetwater, comparing gear for musicians, artists, and engineers. Here’s why we... Read more »
Guitar News
Jan 12, 2026, 8:50 AM
Jan 8, 2026, 8:20 PM
Ibanez Unveils NEW Alpha Series Guitars | A527 & A528 Multi-scale Guitars
Ibanez hits 2026 in full stride with its NEW Alpha Series guitars. Watch as Bernth showcases the A527 and A528 multi-scale guitars with their... Read more »
Jan 8, 2026, 3:00 PM
Misha Mansoor Gets His Signature Jackson Plek’d
Misha Mansoor of Periphery stops by Sweetwater to get his signature Jackson guitar Plek’d by our Pro Service team. Will he like the Plek... Read more »
Jan 8, 2026, 10:00 AM
Taylor’s Next Generation Series: The Breakdown from a Player’s Perspective
The next generation of Taylor tone has arrived. Sporting revamped Claria System electronics, scalloped V-Class bracing, and the revolutionary... Read more »
Jan 8, 2026, 12:00 AM
EarthQuaker Devices ZEQD-Pre Demo: How to Get Real Tube Tone on Your Pedalboard
When EarthQuaker and Dr. Z team up, you know it’s going to be good. The NEW EarthQuaker Devices ZEQD-Pre preamp pedal is an incredible versatile... Read more »
Jan 8, 2026, 12:00 AM
Taylor Action Control Neck: Gold Label Innovation & Ingenuity
Taylor Gold Label guitars feature the groundbreaking Action Control Neck to tailor your tone crafting. Learn how to optimize your performance! Read more »
Jan 8, 2026, 12:00 AM
Taylor Claria Pickup System Overview: Cutting-edge Sonic Control Arrives
Claria, the upgraded electronic system for Taylor Next Generation guitars, has landed for 2026. Out-of-the-way sonic control lets you focus on... Read more »
Jan 8, 2026, 12:00 AM
Taylor Guitars 2026 Overview: Action Control Neck, Claria Pickups & Scalloped V-Class Bracing
Taylor Next Generation guitars are here for 2026, and you can learn more in this overview with Andy Powers and Aaron Dablow! Read more »
Jan 6, 2026, 12:00 PM
One-of-a-kind Mesa/Boogie Amp Colors at Sweetwater
Mesa/Boogie has solidified itself as a name in music with its domination in ’90s nu metal, hard rock, alternative, and more, but its reach is... Read more »
Jan 5, 2026, 12:00 AM
Victory Amplification MKX Amp Head Demo
The NEW Victory Amplification MKX 50-watt amplifier head might just be Victory’s best amp yet! Don’t believe us? Just hear for yourself as Don... Read more »