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Sweetwater Live At The AES Show

Sweetwater Live At The AES Show

Today marks the opening of the 121st AES convention/tradeshow. As always, Sweetwater has all the up-to-the-minute news on all the hottest new gear at the 2006 Show, which is taking place in San Francisco at the Moscone Convention Center. Editorial Director Mitch Gallagher has put on his most comfortable shoes, armed himself with a digital camera and a video camera, and sharpened at least a half-dozen pencils, just so he’ll be prepared for anything. The Sweetwater AES Report can be found right on our home page (Sweetwater.com).

Our exclusive coverage begins today and runs right through the weekend. For those who have never been to an Audio Engineering Society (AES) Convention, it’s quite cool — it’s one of few pro audio tradeshows that are open to the public. There are manufacturer booths and exhibits, as well as many educational opportunities, paper presentations, seminars, panel discussions, and much more. It’s your chance to get the inside story on the newest innovations straight from the manufacturers and experts.

By the way, if you’re at the show on Saturday, Mitch will be conducting live interviews with some leading lights in the pro audio industry, right in Sweetwater’s booth (#1414) at the show. Stop by to watch the interviews and to say hello! Here’s the schedule:

  • 1pm Craig Anderton (author, journalist, musician, technology expert)
  • 2pm Dave Lebolt (VP/general manager, Avid/Digidesign)
  • 3pm Russ Berger (World-renowned studio designer, president of the Russ Berger Design Group)
  • 4pm EveAnna Manley (president, Manley Labs)
  • 5pm Roger Nichols (7-time Grammy-winning engineer/producer, president, Roger Nichols Digital)

We’ll be posting video highlights from those interviews right here at Sweetwater.com, so if you can’t make it to the show, you can still get in on all the fun.

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.