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Fender Custom Shop News

Mar 31, 2020, 1:58 PM

The Case for Owning a Really Nice Guitar

When deciding to get into the market for a high-end guitar, there are probably lots of questions you want answered. Do my playing skills match... Read more »
Jun 20, 2019, 5:44 PM

SUPER Exclusive Fender Custom Shop Front Row ’57 Custom Deluxe Amplifier Demo

More videos like this Fender Custom Shop Front Row ’57 Custom Deluxe Amplifier Demo Shop for the Fender Custom Shop Front Row ’57 Custom Deluxe... Read more »
Jun 12, 2019, 10:26 AM

Fender Custom Shop GT11 Stratocaster Electric Guitar Demo

More videos like this Fender Custom Shop GT11 Stratocaster demo Shop for the Fender Custom Shop GT11 Strat at Sweetwater Over the long and... Read more »
May 23, 2018, 4:31 PM

Fender Custom Shop Master Builder Interviews

Shop Fender Custom Shop at Sweetwater here: Mitch Gallagher heads to Corona, CA to visit the Fender Custom Shop, and talk with the Master... Read more »
May 11, 2018, 1:44 PM

Fender Custom Shop Interview

Check out Fender Custom Shop guitars at Sweetwater here: Mitch Gallagher visits the Fender Custom Shop to sit down with Mike Lewis, Vice... Read more »
Jan 19, 2017, 1:00 PM

Winter NAMM 2017: Fender Custom Shop ’60s Journeyman Relic Bass VI

The Fender Custom Shop ’60s Journeyman Relic Bass VI is descended from the historic Bass VI (1961-1975) that was embraced by guitar and bass... Read more »
Jan 19, 2017, 1:00 PM

Winter NAMM 2017: Fender Custom Shop Eric Clapton Stratocaster, Journeyman Relic

With the addition of an eye-catching Journeyman Relic finish, the Fender Custom Shop has upped the coolness factor with this Eric Clapton... Read more »
Jan 19, 2017, 1:00 PM

Winter NAMM 2017: Fender Custom Shop 1963 Journeyman Relic Telecaster Custom

The Fender Custom Shop 1963 Journeyman Relic Telecaster Custom delivers authentic visuals in a highly playable instrument. It was in the early... Read more »
Jan 19, 2017, 1:00 PM

Winter NAMM 2017: Fender Custom Shop 1963 Jaguar Journeyman Relic

Get your hands on the Fender Custom Shop 1963 Journeyman Relic Jaguar solidbody electric guitar, and you’ll find it hard to believe it’s not a... Read more »
Sep 28, 2016, 8:51 AM

Interview with Fender Master Guitar Builder John Cruz

Mitch Gallagher sits down with John Cruz, Master Builder for Fender. Cruz was visiting Sweetwater as part of the Fender Custom Shop Road Show.... Read more »

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.