Thinking about financing your next album using Kickstarter, Indiegogo, or another crowdfunding site? Crowdfunding can be a great — and fun — way for you and your fans to participate in the creation of your art. And who knows, you might even attract a backer who wants to help push your career or project forward.
But there are pitfalls waiting; 57% of crowdfunding campaigns don’t make their goal; many don’t generate any money at all. This article from Entrepreneur magazine describes five common mistakes crowdfunders make in setting up and managing their campaigns. While the language is aimed at business wannabees, there’s much here that musicians and artists can take away as well!