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141st AES Convention Happening Now!

141st AES Convention Happening Now!

Well, the 141st AES Convention is now open. The throng of eager engineers, producers, and musicians flooded in to get their first look at aisle upon aisle of amazing new gear. Here’s some of the gear that we at Sweetwater are excited about:

The Rupert Neve Designs Shelford Channel combines a half-century of Rupert Neve’s most celebrated console modules, including the venerated 1073 preamp, 1064 inductor EQ, and 2254 compressor, into a powerful 1U channel strip.

The Apogee Element series introduces three new affordable Thunderbolt-powered interfaces with acclaimed Apogee preamps, A/D converters, and clocking baked right in.

Check out our AES Show Report to see even more cool new gear. And if you’re interested in attending in person, you can still get an Exhibits Only Badge FOR FREE, courtesy of Sweetwater! Just show up at the LA Convention Center between Sept. 29 and Oct. 1 and register using the code AES141SWEET. You’ll enjoy seeing the gear and rubbing shoulders with some of the music industry’s greatest producers, engineers, and designers.

Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Offer applies only to single-receipt qualifying purchases. No interest will be charged on the promo balance if you pay it off, in full, within the promo period. If you do not, interest will be charged on the promo balance from the purchase date. The required minimum monthly payments may or may not pay off the promo balance before the end of the promo period, depending on purchase amount, promo length and payment allocation. Regular account terms apply to non-promo purchases and, after promo period ends, to the promo balance. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

The estimated required monthly payment shown which excludes taxes and delivery equals the amount financed divided by the number of months in the promo period, rounded up to the next cent. During the last month(s) of the promo period the required monthly payment may be reduced due to this rounding. These payments apply only with the financing offer shown. If you make these payments by the due date each month, you should pay off this amount financed within the promo period, if it is the only balance you are paying off. If you have other balances on your account, this payment will be added to any other minimum monthly payments.

Applies only to select items from this manufacturer. Ask your Sweetwater Sales Engineer for more details.