It’s January, and that can mean just one thing: cold and snow here in Indiana! Actually, it means two things; the second is that Winter NAMM is here! The Winter NAMM (National Association of Music Merchants) tradeshow is the biggest music industry event we have here in the United States. Held each year in January, the NAMM show is when the music and pro audio manufacturers gather in Anaheim, California to unveil all of the new products they’ll be releasing in the coming year.
It’s an exciting show — the Anaheim Convention Center is the largest on the West Coast, with more than 800,000 square feet of exhibition space, and the NAMM show uses almost all of it. We’ll be there, with three separate Sweetwater tradeshow teams to cover the show, scope out new products, and to get our orders in so we have the products you want in stock first. We’ll also be posting our annual NAMM show report to Sweetwater.com. It will go live right as the tradeshow doors open tomorrow morning at 10am PST. And, we’ll be posting videos to our Facebook page live throughout the show.
It’s going to be a great show, and you can bet there will be tons of cool new products to lust after — be sure to check out our online report, watch the videos, and keep your eye on this space and Sweetwater’s other publications for even more NAMM news and highlights!