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Cart Machine

Broadcasters’ slang for “Tape Cartridge Machine,” which is a playback machine that uses endless loops of tape in plastic cartridges. Commercials and announcements have historically been recorded on “carts,” and some of the playback machines can handle a dozen or so of them, something like a record changer. Nowadays there are various forms of digital technology taking the place of these old machines, but many are still in service.

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