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Heritage

For 68 years, 225 Parsons Street in Kalamazoo, Michigan, was home to one of America’s premier guitar manufacturers. In 1984, the company moved its operations. The next year, desiring to carry on the tradition of handcrafting electric guitars in Kalamazoo, three former senior employees — who possessed a combined 84 years of guitar-building experience — founded Heritage, buying space and much of the original equipment in the iconic factory. Heritage has since established its own tradition of quality by handcrafting guitars with flawless playability, tone, and visual appeal. Everybody loves vintage guitars. But if you’re after a real-deal classic without the vintage markup, Heritage guitars are the way to go.

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48 Month Special Financing*

On Heritage qualifying purchases now through September 30, 2026. 48 equal monthly payments required. Learn MoreSome Exclusions Apply.

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Carrying on the tradition

Inheriting over a century of guitar-building knowledge from founders Jim Deurloo, Marv Lamb, Bill Paige, and JP Moats, the Heritage Guitars crew endeavors to create lovingly crafted tools for musicians that are also pieces of art to be treasured for generations to come. Heritage Guitars’ vibrant and impressive collection of guitars combines classic and modern designs with premium materials and decades of lutherie experience.

Carrying on the tradition
The finest American-made guitars

The finest American-made guitars

Heritage Guitars’ skilled and knowledgeable artisans take pride in their practical know-how and unmatched expertise in guitar building. They carefully fashion each and every instrument using time-honored techniques and the fullest attention to detail. Because of their lifelong passion and dedication to this craft, their guitars hold the distinction of being authentic masterpieces for the most passionate and discerning players.

The Heritage Standard collection

Heritage Guitars’ Standard Collection of American-made hollow-, semi-hollow-, and solidbody electric guitars are built from carefully selected materials and with a high level of craftsmanship. Each model fits a unique sonic space but is adaptable to numerous playing styles. While varying in shape and construction, all models are designed for comfort, balance, and playability.

The Heritage Standard collection
Every guitar is unique to its player

Every guitar is unique to its player

Heritage Guitars’ founders share an unwavering belief that every guitar should be as unique as the musician who plays it — the company continues this tradition at 225 Parsons Street. And, while Heritage guitars are manufactured to possess a certain sound quality, they’re ultimately made to empower musicians to develop their personal sound and unique musical identity.

* Offer applies only to single-receipt qualifying purchases. Select manufacturers may require that only the manufacturer’s products qualify towards the minimum purchase amount needed to be eligible for promotional financing. Otherwise, an invoice that meets the minimum purchase amount and contains at least one qualifying manufacturer product is eligible for promotional financing. No interest will be charged on promo purchase balance, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.