For generations, Martin has led the way in the art of acoustic innovation. Its instruments have quite literally redefined guitar building several times over in its 200-year history, from the creation of X-bracing in the 1840s to engineering the dreadnought in the early 20th century — two revolutionary designs that have become synonymous with America’s guitar-building tradition. The GPCE Inception is Martin’s latest addition to that legacy of innovation, sporting skeletonized bracing and sonic channels that unlock the true potential of its sustainable tonewoods.
Many of the world’s most accomplished guitarists can be seen sporting Martin instruments — a fact that’s well reflected in the brand’s expansive lineup of artist-signature instruments. These instruments range from Johnny Cash’s iconic blacked-out D-35 to Billy Strings’s D-28 to Johnny Marr’s idiosyncratic M-6 and M-7 duo. Moreover, 2023 marked the 20th year of collaboration between John Mayer and Martin, resulting in a stunning anniversary edition of John’s signature OM-45. Martin even pairs up with artists like blues legend (and vintage guitar custodian) Joe Bonamassa to release ultra-accurate re-creations of Martin’s most sought-after vintage models, such as Joe’s prized 1941 000-45.
Designed by our in-house team of guitar experts, Martin’s Sweetwater Select limited-edition guitars combine vintage-tinged looks with standout features and appointments. These top-shelf Martins offer something for everyone, whether you’re drawn to the timeless style of Martin’s iconic Standard Series or you favor rare tonewoods, intricate inlays, and custom-tailored neck profiles. With options spanning the X Series, the Road Series, and beyond, these guitars deliver exceptional tone and effortless performance — and you can only find them at Sweetwater!
Martin’s high-end Luxe series of products ranges from maintenance products to strings, picks, and beyond. First up, Kovar strings combine performance and innovation, offering guitarists clear, crisp, and balanced tone with superior corrosion resistance. With SP and Flexible Core options, these nickel-cobalt alloy strings enhance attack and response, setting a new standard for acoustic string craftsmanship. Moreover, discerning pickers are sure to be thrilled by Apex and Contour picks, which boast precision-machined bevels and comfortable satin finishes. Crafted from wear-resistant polymer, these picks deliver unadulterated tone, reduced pick noise, and a speedy feel in your fingers.
Martin’s long-standing passion for crafting fine acoustic instruments and strings goes hand in hand with its deep-seated commitment to the planet and its inhabitants. By championing the use of sustainable tonewoods and alternative materials, Martin is committed to preserving the forests of the world for generations to come.
