True Signal. True Sound. True North.
Engineered for real-world, high-stakes applications, True North leverages hundreds of years of combined industry experience to deliver cables of unrivaled quality. Every cable is built with pure bare copper wire, delivering 40% greater conductivity than copper-clad aluminum, alongside application-specific EMI/RFI shielding, high-strand-count construction for superior flexibility and durability, machine-terminated pins, silver solder, and kink- and tangle-resistant jackets. Select instrument cables feature G&H connectors with a direct copper-to-copper connection, while most other models are terminated with Neutrik connectors — the trusted industry standard for professional audio. Mission-specific designs, Techflex fan ends, eco-friendly packaging, and a lifetime warranty round out a product line built on the principle of never adding anything that doesn’t meaningfully enhance audio transparency and reliability. Engineered in the USA using US-made wire and sold exclusively at Sweetwater, True North cables are meticulously engineered to meet the uncompromising standards of top touring and recording professionals and discerning hobbyists alike.
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Materials that make a difference
True North cables are thoughtfully engineered from the inside out with materials that make a measurable difference to your sound. Every cable brandishes pure bare copper wire, which delivers 40% greater conductivity than the copper-clad aluminum commonly found in premium-grade cables. The result is clear, translating to a measurably stronger, purer signal. Additionally, the engineers carefully selected application-specific EMI/RFI shielding not only to mitigate noise but also to ensure optimal performance tailored to the cable type. On top of that, premium insulation provides excellent dielectric properties, resulting in a lower noise floor, reduced signal loss, and an accurate transient response. Lastly, silver solder further reduces resistance at every joint, providing enhanced audio clarity from source to destination.
Engineered for every application
Every True North cable is built to withstand the physical demands of the stage and studio. High-strand-count construction improves flexibility and longevity, while carefully selected outer jackets eliminate the kinking and tangling that plague lesser cables, so they unwind effortlessly, every time. Machine-terminated pins deliver lock-tight metal-to-metal connections that preserve signal integrity and long-term durability. Additionally, select True North instrument cables feature G&H connectors with a direct copper-to-copper connection, while most non-instrument models are terminated with Neutrik connectors. Moreover, the brand spec’d its touring microphone cables with ultra-durable nickel pins designed to endure thousands of connection cycles. Techflex fan ends on snake cables prevent sticking, enhance insulation, and protect fan-out channels from damage. And because no two applications are identical, each True North cable is designed with a mission-specific feature set, so whether you need ultra-low-profile patch cables for your pedalboard or nickel-pin XLRs for your touring microphones, you can rest assured that True North has built the best cable for the job at hand.
Every decision made with purpose
True North’s guiding principle is simple: its cables must be engineered only with materials and construction that enhance transparency, reduce noise, and improve reliability. That’s why every cable is engineered in the USA using US-made wire, built with only premium-caliber materials and components. Even the packaging reflects this commitment, with zero packaging used wherever possible and minimalist, frustration-free, 99% curbside-recyclable materials when it isn’t. Finally, because True North stands fully behind its workmanship, every True North cable is backed by a lifetime warranty, giving you complete peace of mind that your investment is built to last.
True North Cable Features:
- Top-grade cable leveraging hundreds of years of combined industry experience
- Pure bare copper wire delivers 40% greater conductivity than copper-clad aluminum
- Application-specific EMI/RFI shielding reduces noise and offers optimal performance tailored to the cable type
- Premium insulation yields a lower noise floor, reduced signal loss, and accurate transient response
- Silver solder further reduces resistance at every joint for enhanced audio clarity
- High-strand-count construction improves flexibility and longevity
- Carefully selected outer jackets eliminate kinking and tangling
- Machine-terminated pins deliver lock-tight metal-to-metal connections
- Select instrument cables feature G&H connectors for a direct copper-to-copper connection
- Most non-instrument models are terminated with Neutrik connectors
- Mic cables boast ultra-durable nickel pins designed to endure thousands of connection cycles
- Techflex fan ends on snake cables prevent sticking, enhance insulation, and protect fan-out channels from damage
- Engineered in the USA using US-made wire
- Eco-friendly packaging
- Backed by a lifetime warranty
