Get Noah “40” Shebib’s Signature Sounds in Your DAW
Native Instruments’ 40’s Very Own Keys brings you the heavily processed synth sounds that helped shape a new wave of hip-hop — straight from producer Noah “40” Shebib’s own studio. With 150 presets, including electric piano, grand piano, and classic synth, this Play Series instrument gives you access to lush pads, ethereal harmonies, and bottom-heavy bass sounds infused to the core with the producer’s innovative style. Sweetwater beatmakers turn to 40’s Very Own Keys for its flexible control and versatile creative range. Craft melodies and layer harmonies with creative effects that include amps, cabs, reverbs, and delays, then personalize your sound with intuitive controls and effects before layering in 40’s signature “underwater” feel with the dedicated “40” macro. Add 40’s production fingerprint to every track you mix with 40’s Very Own Keys.
Note: This product requires Kontakt Full or Kontakt Player to operate. Please contact your Sweetwater Sales Engineer with any questions.
Related Videos: 40's Very Own Keys Virtual Instrument Plug-in
The man behind the sound
Noah “40” Shebib is the Grammy-winning producer and co-founder of OVO, whose work with Drake, Lil Wayne, Jay-Z, and more has helped define modern hip-hop and R&B. His signature production style leans into minimalist drum programming, filtered textures, and reduced clarity in the top end — techniques that create space for emotional impact. The “40” macro in this instrument replicates his go-to effects chain: lowpass filtering, saturation, and bit depth reduction, which give his beats that moody, submerged feel.
State of Play: the Native Instruments ethos
Native Instruments’ sound-design prowess has been an integral element in the evolution of myriad permutations of electronic, dance, hip-hop, pop, R&B, and beat-making genres. While no effort is spared with any endeavor, the Play series of plug-ins was crafted with a premium placed on its namesake usage: to play. The series’ range spans numerous styles, eras, and instrumentation, from imaginative vocal synths and boom-bap-inspired drums to sample-based texture warping and scorching dark-techno sonics to glimpse the tip of the aural iceberg. What binds them, however, is their dual-layer design that hosts an array of modulation, dynamics, effects, and playability tools for each layer, intersecting at the user-adjustable balance between the two. Versatile signal-chain customization supplements an additional layer of sound design, including 16-step sequencing, macro-mapping adjustments, key-range editing, and deep modifications to velocity and aftertouch. No two Play Series plug-ins are the same, but every instrument is optimized for imaginative, inventive, and inspiring performances, all in real time.
Native Instruments 40’s Very Own Keys Features:
- Play series virtual keyboard plug-in for Kontakt, curated and crafted by Noah “40” Shebib
- Includes 150 presets, with electric piano, grand piano, and classic synth, for a broad palette of tones
- Offers creative FX, including amps, cabs, reverbs, and delays, to dial in your sound
- “40” macro gives you real-time control over the producer’s iconic underwater tone
