Alan Carter
Alan Carter
I was born into a musical family, and I’ve been hooked since I picked up the violin at age five. The desire to create music began there, but helping as an “apprentice” at my father’s radio station sparked my passion for engineering and capturing sound. I am classically trained on violin and piano but self-taught on guitar and bass. This hybrid approach has served as a template to help shape my professional life. I have a practical foundation in the technical side of things, but I’m able to move forward with a creativity that allows me to develop unique, out-of-the-box solutions for my clients. I have been performing and engineering for over 20 years, and I’m confident in my ability to use this experience to help you make the best decisions possible. Whether you’ve just begun your own musical journey or are well on your way to turning your dreams into reality, please don’t hesitate to turn to me as a resource for technical expertise or even as a creative sounding board. I’m looking forward to helping with all your music needs!
As your personal contact here at Sweetwater, please let me know anytime I can offer help or advice.
(800) 222-4700 ext 1354
E-mail Alan-
Education/Certifications:
Kenyon College (Bachelor of Arts), The Recording Workshop (advanced audio engineering program), Apogee certified, Avid Pro Tools Specialist, Apple Certified Sales Professional, Sweetwater University.
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Where are you from originally?
Staunton, Virginia
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What was your occupation before coming to Sweetwater?
Service coordinator at Falcon HVAC
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Why did you first apply for a job at Sweetwater?
I was tired of having a job just to pay the bills and decided I needed a career doing something I loved.
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Family info:
One amazing wife, two beautiful daughters, one incredible son, and three pretty awesome sisters.
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Other stuff we should know about you (hobbies, talents, interests, etc.):
I wrote a book! It’s a heartwarming Christmas story that follows the adventures of a young boy on his quest to discover Santa’s secret 3rd List: The Snotty List. Check it out here: www.thesnottylist.com
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Personal motto:
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. (Courtesy of Scott Adams)
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Guilty pleasure of choice:
An extensive Transformers collection . . . they’re more than meets the eye.
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Describe the most dramatic situation in which you provided the Sweetwater Difference for a customer, or the most unusual/creative solution to a customer's problem:
A customer’s wife was interested in getting a very high-end Taylor for her husband’s 50th birthday, but dozens of family members were going to split the cost. Over the course of several months, I secretly coordinated the surprise gift . . . all while trying to keep the customer from being too bummed out that we’d already sold the guitar of his dreams. His wife sent me a picture of him from the moment he opened the box, and the look of complete surprise and gratitude was priceless.
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What do you enjoy most about being part of the Sweetwater team?
The incredibly vast amount of knowledge and experience that is contained within this building. It really is mind-boggling.
Interview with Alan...
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Alan is amazing!!!! He’s one of the reasons why I always come back to Sweetwater! I hope one day I can become a great artist and ask Alan to help me with all of the tools to perform perfectly!!!
Michael from Austin, TX
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I can't say enough about Alan Carter. I have been a customer for a long time and he has always been so very professional and super nice not to mention he is very knowledgeable.
Nicholas from Cynthiana, IN
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Alan Carter has always been top notch with sales and service. Sweetwater is my go to for all musical needs. Sweetwater is a team of individuals who have knowledge of there products and do everything they can to make sure your happy with your purchase.
Chris from Antioch, IL
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Alan Carter has been my Sales Engineer for years now, and I cannot say enough about his knowledge, professionalism, and genuine care for the customer. He is helpful and trustworthy, and just a joy to deal with. He makes all the difference for me and he’s the reason why I turn to Sweetwater first, every time I need gear. Thank you for being on of the few companies that actually knows what customer service is!
Karen from Atlanta, GA
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Alan is always helpful. Saves me the wasted time sorting through endless possibilities.
Jay from New Philadelphia, OH
