Sweetwater's GearFest events have become the music industry's premier destination for musicians and audio enthusiasts to experience the latest gear innovations firsthand. From DrumFest's percussion-focused demos and workshops to GuitarFest's celebration of all things six-string, these specialized festivals connect artists with cutting-edge technology in their specific domains. Each event offers hands-on access to new products, expert-led sessions, and real-world equipment testing, making them essential gatherings for serious musicians.
GuitarFest
GuitarFest returns to Sweetwater's Fort Wayne campus on September 27, 2025, offering guitar enthusiasts a full day of immersive experiences from 9AM to 5PM completely free of charge. This highly anticipated event brings together guitar legends for exclusive meet-and-greets, while iconic brands showcase their latest innovations through interactive booth experiences and hands-on product demonstrations.
Beyond the main event, attendees can take advantage of eight consecutive days of special in-store savings running from September 20-27, making it the perfect opportunity to connect with fellow musicians, discover cutting-edge gear, and score deals on dream instruments. Registration is free and open to the public, but spots are limited for this celebration of all things guitar.
