For several decades, Larry Fishman's approach to guitar equipment has reflected his steady focus on bringing performers and their audiences together by filling the technical gaps between them. Sometimes that means creating a unique all-in-one PA system, and sometimes that means taking an entirely new approach to pickup design. With Fishman electronics embedded so deeply in modern music technology that many major guitar makers include them in their instruments, it's safe to say Fishman is one of the most influential guitar-gear makers around today.
Many guitarists first discover Fishman pickups when they buy a guitar that comes equipped with an Ellipse Aura electronics system - a special acoustic pickup that includes Sound Image modeling that beautifully emulates the sound of studio miking live. Of course, Fishman makes a broad range of aftermarket pickups you can install (or have Sweetwater install for you), ranging from popular under-saddle pickups to sophisticated systems that blend multiple transducers.
Fishman's exceptional pickup technology isn't limited to acoustic guitars. They've also made serious inroads into the world of electric guitars, and some of their options are extremely popular among both live and session guitarists who need an extended range of tone. While the Fluence series marked a major breakthrough, the TriplePlay wireless hex/MIDI pickup system is one of the greatest revolutions in guitar technology Sweetwater guitarists have ever seen.
Great sound at the source is an important first step, but Fishman doesn't stop there. Many of the accomplished performers who come to Sweetwater looking for exceptional live guitar tone now swear by Fishman's stage-ready preamps. From invigorating effects to session-quality dynamics and EQ processing, these preamp pedals and DIs are as welcome in the recording studio as they are onstage.
Finally, there's the full PA aspect of Fishman gear. Systems such as the Loudbox series and the SA line combine natural-sounding amplification and personal monitoring, effectively doing double duty. These amplifiers include invaluable tools, such as feedback suppression and tone shaping, to get the most out of your acoustic-electric guitar, plus onboard effects to enhance that sound. Add a mic input, and you're ready for small to mid-size gigs.
At Sweetwater, we pride ourselves on being able to provide the perfect gear for all different kinds of artists, which is why we're so happy to carry Fishman guitar products. Whether you're a casual player, worship guitarist, session pro, or live performer, Fishman makes gear that lets you get more out of your rig. We're sure you'll love it as much as we do.
