Robert Williams
Robert Williams
I have a curiosity about how things work. I often think "how can this be better or different?".
I use that drive to improve and excel in order to assist our customers who want get out the sound they hear in their heads out, whether live or recorded.
In my experience before Sweetwater, I worked in the broadcast industry building and tech supporting systems for clients such as Direct TV, Comcast, XMRadio, in the US, SKYY TV in the UK and Televisa in Mexico. I also worked for Pentax Corporation in Customer Support and Sales Support.
I'm a lifelong musician and "techie" and do my best to stay on top of all the latest developments in many area. I have years of experience playing and recording both live and in the studo.
I'm online contributing to several guitar oriented forums and I wrote colums for Premier Guitar.
On a daily basis, I use my skills and experience to help my customers solve their music and audio puzzles.
As your personal contact here at Sweetwater, please let me know anytime I can offer help or advice.
(800) 222-4700 ext 1371
E-mail Robert-
Education/Certifications:
BFA in Studio Art from Arizona State University, 1st Lieutenant US Army signal corp (inactive.) Certifications from Allen and Heath, Apogee, Avid, Focusrite, Line6, SSL, Vivitek Waves. Video production classes with NAACP and Broadcast Denver. Sweetwater University.
-
What was your occupation before coming to Sweetwater?
Broadcast Automation Engineer with Encoda/Harris. Worked as a consultant, installer, and tech support for cable and over the air television clients all over the world.
-
Foreign languages:
Spanish fluently. Familiarity with Chinese, Swedish, Arabic and American Sign Language
-
Technical strengths:
Recording, Computers/Networking, Signal Processing (concentration on pedal and effect systems for guitar/bass)
-
Other stuff we should know about you (hobbies, talents, interests, etc.):
Enjoy reading/creative writing. Big movie buff. Studied painting and drawing in college, and I'm still active. Completely addicted to Instagram, photography is another avocation. Foodie.
-
Real-life hero:
My parents and all those who paved the way before me.
-
Guilty pleasure of choice:
The Walking Dead, Diners/Drive-ins and Dives, Minimalism documentaries
-
What in your background prepared you most to help your customers with their audio needs?
We observe life and channel that into participation. Everything we do prepares us for the next challenge. We learn as much about what NOT to do as we do what TO do. We are not only audio consultants, we are often friends and collaborators with our customers.
-
What is the most important thing you've learned at Sweetwater?
No matter what you THINK you know, there's someone who knows more and you can learn from them.
-
Desert island gear and albums
Suhr guitar; MTD Kingston Basses; Noble Preamp/Di box, UA Pre, RNDI. Stevie Wonder - Songs in the key of Life, Big Wreck - In Loving Memory Of, Sugarcubes - Stick Around for Joy, Little Village - Little Village, Rush- Hemispheres, Michael Shrieve - Stiletto, D'Angelo - Voodoo, Allan Holdsworth - Road Games, Tribe Called Quest - Low End Theory, Tricky - Maxinquaye, King Crimson - Disipline, Thelonius Monk - Thelonius HImself, Miles Davis - Live at the Filmore. Meshuggah - I, David Torn - Cloud About Mercury
Interview with Robert...
-
Robert my salesman was great. He knows his stuff and was great to work with. Robert and I will be doing a lot more business in the future. He is my "go to guy" for all things music....
Jim from Marietta, OH
-
It's always a pleasure doing business with Robert, he knows what I'm looking for, makes thoughtful recommendations where appropriate and always takes care of any issues (of which there are typically none).
Flint from Oak Park, CA
-
I have always enjoyed shopping at Sweetwater. Robert, my sales engineer has always been very helpful.
Ken from Chapel Hill, NC
-
Robert Williams is always very helpful, polite, and knows what I need. I'm a bass player and it's great to talk to another bass player about equipment.
Richard from Lake Katrine, NY
-
I've worked with Robert Williams for more than a decade and while I don't purchase a ton of music gear, he's more than helpful and knowledgeable (and patient) with every question I've ever asked him. I have nothing but positive things to say about my Sweetwater purchases.
Robert from Calabassas, CA
