Michael Riefsnyder
Michael Riefsnyder
Hi, I’m Michael Riefsnyder, and I’m proud to serve as the School Relationship Manager for South Carolina, Western North Carolina, and most of Georgia. As I approach my 30th year in music education and school services, I’ve had the privilege of working alongside countless educators, students, and families. My journey has taken me into classrooms across the region, where I’ve witnessed firsthand how transformative music can be—especially when recruitment is strong, parents are engaged, and students have access to the right instruments.
I’m deeply committed to supporting music educators and building lasting, meaningful connections with the communities we serve. I believe every student deserves to feel valued, supported, and empowered on their musical journey—and I’m here to help make that happen through compassionate service and hands-on support.
As one of the School Relationship Managers here at Sweetwater, please let me know anytime I can offer help or advice.
(800) 222-4700 ext 1093
E-mail Michael-
Education/Certifications Teaching Experience:
University of South Carolina - BS Political Science
Former Drum-line Instructor: Newberry HS, Whitmire HS, Saluda HS, Batesburg-Leesville HS
Studied Percussion with Jim Hall, Dr. Christopher Lee, Joe Morello -
Where did you grow up?
I grew up in Newberry, SC and I am a proud Newberry HS Blue Brigade Alumni under the direction of Lorraine Paris who spent 47 years empowering the young men and women of Newberry through music.
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How were you involved with music before coming to Sweetwater?
I have spent 30+ years as a drum-line instructor, jazz instructor, and a studio and gigging musician for local and regional acts.
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What is your primary instrument and what brands/models do you play?
I am a Percussionist but primarily a set player. I have collected a lot of gear over the years including a 1964 Gretsch Drum kit, 1994 Ludwig Custom Super Classic, 1950's Majestic import, my goto 1996 Premier Signia Custom Snare Drum, and various collections of Paiste Cymbals
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Other stuff we should know about you (hobbies, talents, interests, etc.):
I have been married for 28 years, father of 3 great young men, and a dog lover! I love all genres of music but I am just in love with baseball. I have volunteered for SC American Legion Baseball for 10 years as a Team Manager and State Administrator. I am also now a part owner in a collegiate summer team, the Joanna Hornets.
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Favorite Musician other than yourself:
Of course I start with John Bonham, but Greg Bissonette, Joe Morello, Omar Hakim, Chad Smith, Liberty DeVitto, and Steve Smith are all major influences on my playing.
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Real-life hero:
My Dad!!!
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How would your customers/fellow music education advocates describe you?
Consistent, Dependable, and Organized! I pride myself on remembering the things my customers might otherwise forget, to make sure they are successful and prepared!
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What did you dream about doing for a living when you were growing up?
I always dreamed of opening a Music Store as a kid, which I did at 21 years old before completing college.
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What do you enjoy most about being part of the Sweetwater team?
The people! I am beginning my third year at Sweetwater and have never worked with a more dedicated team that always does the right thing and puts the customer first.
Interview with Michael...
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Michael is an excellent School Relationship Manager. He always checks in to make sure I have everything I need and does a great job with providing resources in a timely manner.
Marshall W from Buford Middle School
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I've known Michael for years. He's an amazing help to my kids, program and myself. He's one of the largest reasons I recommend Sweetwater for all of our needs.
Jonas from Landrum Middle & High School
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Excellent customer service, excellent product, excellent staff! I love that I can always reach a live person with questions. I always get individual treatment.
Kathy from Wilmington, NC
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Absolutely amazed by the personal service on our order! It is obvious customer satisfaction is a priority. Your company would be the first place we would look for music related items. Great prices, great service and BTW, even the little touch of adding some candy made my kids very pleased! Thank you!
David from Renton, WA
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I have to say it's the most personal order I've ever made from the pre-ship phone call, to the email, and finally the candy in the box. Thanks! I don't think I could beat the customer service even in a local shop
Chrystal from McMinnville, TN
