GearFest 2020 will be on June 26 & 27 next summer. Stay updated!

GearFest logo

Our Best GearFest Yet

There are so many reasons why GearFest is the top music gear festival by a mile. Our favorite part, though? YOU. Thanks to our amazing customers, the past two days have been the highlight of our year, and we’re already counting down to GearFest 2020. Who’s with us?

We all wish we could press rewind and relive the most awesome moments from GearFest 2019. We’ve compiled a recap here so that you can see again the new gear that was unveiled, replay the most riveting performances and informative demos, and look back on all the cool stuff we made happen together.

Sweetwater employees at the Deal Zone

Bigger and Better than Ever

This year’s GearFest welcomed well over 15,000 gear fanatics to Sweetwater’s hometown of Fort Wayne, Indiana, from across the US.

Over 500 manufacturers were on hand to present their products, giving our guests hands-on demonstrations, answering their questions, and giving away plenty of swag.

Newly released gear

GearFest Live

Our livestream brought expert panels, awe-inspiring performances, and informative clinics to our friends around the world, so no one had to miss a single second of the action happening around our campus. Click below to relive it all.

Gearfest giveaway table

Loads of Free Gear

Over $30,000 worth of gear was given away through our on-site and online drawings. That means that over 300 happy visitors walked away with guitars, microphones, synths, accessories, and more — just for showing up.

See The Winners
Newly released gear

Big Deals, Celebrating Our Biggest Event

When they weren’t scoring free gear, GearFest visitors were getting great deals at rock-bottom, on-site-only prices in our ever-popular DealZone. These offerings, along with our GearFest Sale online, allow us to get more gear into the hands of enthusiastic music makers and to thank you all for being a part of GearFest 2019, no matter where you are.



We watched updates to our social media wall in real time as attendees shared GearFest happenings and induced FOMO in all their friends and followers. Keep posting those GearFest pictures, videos, and comments on Facebook, Twitter, Snapchat, and Instagram using #GearFest!
Sweetwater employees at the Deal Zone

Hot New Gear at Cool Low Prices

Many of the manufacturers at this year’s GearFest gave guests a glimpse of brand-new products, like the Supro Galaxy tube combo amp, Arturia KeyLab 88 MKII, Caparison Guitars Dellinger bass, Hughes& Kettner Black Spirit 200, and many more.

Newly released gear

Free Workshops & Concerts

Some of our favorite free workshops and performances of all time were hosted by clinicians and celebrities such as Steve Vai, Ricky Skaggs, Eric Johnson, and many others.

Fan Favorites from GearFest 2019

Shure Microphones

Shure Microphone Museum

While at GearFest, guests got to experience the history of iconic microphone manufacturer Shure.
Marshall Amp Wall

Marshall Amp Wall

Twenty-one 4 x 12" cabs, seven 100-watt heads, and countless rock-star worthy photo ops.
Free Restringing

Free Guitar Restringing

Many of our guests took advantage of free guitar and bass restringing. Our team of luthiers restrung an incredible 750+ instruments throughout the event.
Slipknot's Touring Drum Kit

Slipknot’s Touring Drum Kit

The stunning custom SJC drum set owned by Slipknot's Jay Weinberg was on display all weekend long and a huge hit with fans.
Johnny Cash's Former Tour Bus

Johnny Cash's Tour Bus

Guests got to "walk the line" of a legend inside Johnny Cash's former touring bus.
Chuck Surack meets with guests

Meet and Greet

Thousands of guests got to shake hands with Sweetwater Founder and CEO Chuck Surack and also met their Sales Engineers in person.