You hear a lot these days about leasing (you can't turn on the TV without seeing ads for leasing cars), and you wonder if maybe that's the way to go to pick up the equipment you need for your studio. But you have questions. It's only natural, and in response to the many inquiries we get each day from customers regarding our leasing plans, we decided to include some information in this issue that might help.

The first question is simple: how do I qualify? According to Tony Strickler, Director of Finance here at Sweetwater, there are just two basic criteria for qualification, "A business checking account that's been open for two years or more and clean credit history. If you have both of these, qualification is usually a breeze, and in most cases we can get you qualified in about 48 hours with just a little cooperation from your bank. We don't even need to see any tax returns."

But what are the benefits of leasing as opposed to getting a personal or business loan from the bank or putting your purchase on a credit card? Says Tony, "Leasing frees up your cash flow because, in most cases, a lease does not count against your personal credit. Only the monthly payment shows up on your credit report, not the entire amount of the lease. Therefore you can use your cash or existing credit for other pressing items like advertising, overhead costs and inventory."

On a lease program, you get 100% financing with no down payment (though first and last month's payment is usually required), plus you're also building up a new credit line. Tony continues by adding, "There are typically some important tax benefits available when you lease, though it's up to your accountant or tax professional to determine what's right for you."

The credit application is quick and easy to complete. We can fax you one today or you can fill one out online at "www.sweetwater.com/credit/". It only takes a few minutes and you'll be notified of your approval status quickly. Yes, it's really that simple. Once you're approved, you can make your first purchase of up to the full leasing limit immediately (in some cases, up to $50,000), or start with as little as $1000. Subsequent purchases need only be $500. And we handle all the bookkeeping from this end - all you have to do is decide what you want and we'll take care of the rest. As usual, no hassles.

Imagine: now you can add an 8-track digital multitrack recorder to your studio for less than $84 per month! Or how about a brand new Kurzweil K2500 for about $105 a month? Sounds great, doesn't it? The best news may be that at the end of the lease period, the equipment is yours to keep! Just tell us what equipment you're interested in and we can give you an instant quote on your low monthly cost for leasing. If you need more information or if you'd like us to fax you a copy of our application, just pick up the phone. For many customers, leasing just makes good sense, and you might be one of them!

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