This is a very nice guitar
Fender really did a nice job on the 2012 Amercian Standard Strat. The first thing anyone notices about a guitar is the appearance and this guitar looks great (I got the black/rose wood because that is my favorite color combo for strat). The upgraded bridge and heavier block ad a noticeable resonance over the previous yrs standards.
The neck is smooth to play and I found the action to be right just out of the box. My favorite addition to the Standard Strat though is the custom shop pickups. They are hot and full sounding. They aren't thin, like some strat pickups from previous yrs and w/the nicer block and bridge they are very well rounded and present, particularly through a clean amp.
Last, the case it came in is very sturdy feeling and the guitar doesn't slide around in it as in yrs passed. For reference, this guitar compares favorably w/my Jeff Beck Strat and I recommend highly.