A Reason to upgrade Reason!
I had stayed pretty steady using Reason 4 and was happy doing so, but when I saw the opportunity to upgrade from version 4 to 7, I had to jump in for that. I had heard that Reason's built in Mixer was Studio grade, but before this offer, I didn't think it was needed as a separate add-on for another $200.00.
Finally with Reason 7, Propellerhead, included everything together software and Mixer, plus they finally made Reason midi compatible to open up the software for your "Entire" Studio, not just your "Reason" Studio. This is BIG news and a reason alone to upgrade!
That's not what "blew my mind", however, when I installed the upgrade. I loafed a "Demo" song not made by Reason, but instead a Rap Artist. To be honest, I write "Soundtracks", so I appreciate Rap, but I don't love it. I figured this would be a good test of this new Reason. Wow, the demo used external vocals and other instruments besides the one's contained in Reason 7. The funny part is that the song was on a loop and as I was trying to figure out the new mixer and the rack instruments, I must have heard this Rap song 12 times. I started liking the song and by the time I finished, I loved the song.
So here is what I hear in Reason7. Spectacular audio quality. You would think you are listening to a $100,000 mixer.
The regular line up is all here, but with a lot of added presets for each "sound machine" and effect processors. The midi is easy to transfer both in and out without having to Evan think about it. There are some added instruments and effects, but I stayed with the instruments used on my previous version because, just because the mixer itself is a mammoth new product, all by itself.
The "reason" why I gave Reason a 4 & 1/2 rating is simple. This "Ignition key" they want you to use is pompous,and a bad way to do business. I am so tired of these License Key Locks, each using a treasured USB slot, it is not helping us! Let's say you use Cubase, Arturia and Reason on an IMac Desktop with 4 USB slots. These should be used for your main Hardware gear. Every good piece of Hardware, come's with an Editor, which requires your Master Keyboard, N.I. Machine, your USB Audio/midi interface NEED'S a USB slot. You only have one of each of these, but you may have dozens of Software installed on your computer. There is no room or"Reason" (I love how many times I've used this word matching the name of the software I am reviewing). Anyway, yes, Reason will let you use ONE computer without the USB key, but come on, Software is not Gold being held at Fort Knox, and the manufacturers treat their software as if it is.
To end this, Sweetwater delivered my order in 2 days. They sent an e-mail asking if everything was ok. They offered deferred payments, but I didn't use it, but you can! I read some other review on Sweetwater, where the writer said, "Sweetwater doesn't know how to make a mistake". Wow, that's saying something in today's world, but after 6 orders, they haven't done otherwise.Thank you Ryan W my sale's Rep who was suffering from being sick,and my first words to him before I placed my order was, "Ryan, why are you at work?, You sound terrible!" He told me he would probably work a shorten day. You know I was really more interested in Ryan being sick, than placing my order. I sent him an e-mail several days later asking if he was feeling better. In 40 years of purchasing music equipment, I have never sent or called my Sales Rep to ask how he is feeling! Ryan W. is so good that my only fear is calling Sweetwater and not hearing his attentive, caring, voice! Best rep I've ever had and I've had many!