This is a really solid midi controller, and the best integrated one with Cubase. Its very easy and intuitive to use in practice, and the experience feels close to actually using hardware.
MIDI controllers are typically either the type where you map controls manually, or those that include some sort of automatic mapping feature. In my experience, the software used with the controllers that map parameters automatically usually gets in the way. But this is not the case with the Panorama controlling Cubase, and the user experience is very smooth.
It also has the ability to manually map parameters in the internal mode, which is more like the type found in simpler controllers. This also works with applications that do not have any internal auto mapping.
It obviously makes more sense to buy this if you use one of the integrated daws, which now includes bitwig and logic, besides cubase and reason. I recently tried the bitwig integration and its pretty good (the step sequencer is my favourite feature), though the integration is not yet as extensive as the one for cubase.