Bigger than life vocals
The JJP vocal plugin is the most effective plugin I own for making vocals sit right in the mix, and sound larger than life. Like the other JJP plugins, it imparts a lush, warm and punchy quality to what you process with it. Used on a well recorded track, the sound is expansive and fat.
It's very demanding on CPU. Waves didn't cut any corners.
I like the labeling of the controls - magic, attitude, etc. You use your ears, and adjust the sliders until you hear what you like. It's hard to dial in a bad sound, unless your raw track is absolutely horrible. It's just a matter of how larger-than-life you want the vocal track.
A neutral, clean, surgical sounding processor it's not. If you like silky, lush, upfront vocals, it's great.