Great concept, wish it would catch on.
For the money, I think this is a great option. I wish that other companies would start making something like this too. This could be built a little better, the wheels aren't the best, the handles a little flimsy, and its overall look isn't very impressive. Having said that, if you're a gigging or touring musician, you should consider this before you consider buying a custom hard plywood case for your amp. There are numerous benefits to this design. A) It wont slide around as much in your truck/car/van/trailer B) If it bumps into something or vice versa, its cushioned to protect everything. C) Its MUCH easier to fit into tight spaces because it gives, you can stack it, and its a lot lighter than a plywood case. D) You don't have to think about where to put it when you're setting up. Its not in the way, and in face, it makes small amps look a little more impressive on stage. I know it seems like an ATA case is really luxurious and looks like a million bucks, but think about bottom dollar, pros and cons.