One great plug-in!
This is a plug-in that is amazingly easy to use and does a great job. As soon as I bought it, I grabbed a bass, recorded a quick track, and put this bad boy on it. As other reviews have mentioned, it really does make a bass track sound smoother and fuller, but in a very natural way. I'm usually pretty critical of plug-ins because so many of them seem to be over-hyped. Even after extensive use, they never seem to quite deliver what is promised. This one does not fit in that category. I'm quite confident that Bass Rider will end up on all my bass mixes going forward.
As always, my gratitude goes out to Jack Pepper (my sales engineer), and Sweetwater for such great service.