There are so many reasons why one specific head for amplifier condo sells more than another and the bottom line is quality and price point. It's up to that specific company such as fender to figure out the balance to find the sweet spot between quality and price. Sometimes they get it right and other times they get it wrong in this case they got the pricing Right for the most part it is an outstanding tone machine at rivals Marshall. This is a very high-quality amplifier head as well as the cabinets and combos the cabinets or Birchwood ply and the speakers especially voiced EVH Celestion greenbacks 12" 25watt. There's nothing cheap about these units they are actually more competitively priced then the UK marshals With high quality craftsmanship. This EVH line would've went viral if Feander had a better price point over all. They really could've blown this one out of the water because it's a no-brainer and considering it's made in Mexico they could've done much better and been much more aggressive on the pricing the volume of units would've been through the roof.