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June 2017 Giveaway

Plug-ins: Virtual Processors

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Plug-ins have revolutionized the way we make music. In many engineers' recording rigs, virtual processor software has replaced entire racks of equipment. Take dynamics, for instance. One compressor plug-in takes the place of a rack full of single-channel hardware units, letting you use as many instantiations in a session as your computer's CPU can handle. This is true for every class of virtual processor, from equalizers, reverbs and delays, to pitch and harmony, noise reduction, effects, and utility plug-ins. Even if you're not working entirely "in-the-box" and outputting stems for external analog summing, you still rely on plug-ins for the lion's share of your signal processing.

Sweetwater is your source for audio processing software. We stock a comprehensive selection of virtual processors from cutting-edge software developers such as Waves, FabFilter, Soundtoys, IK Multimedia, Zynaptiq, Brainworx, Positive Grid, and many others. And then there are the classic hardware companies like Lexicon and Eventide who have released software faithfully modeled on their legendary hardware units. With so much great software to choose from, how can you be sure you're getting the right plug-ins to suit your needs? No worries - Sweetwater is uniquely qualified to ensure you're buying software that's perfectly suited to your requirements. How's that? Well, for starters, Sweetwater was founded on digital audio expertise. Our CEO Chuck Surack launched the company in 1979, right at the beginning of the digital revolution. Ever the technology maven, Chuck sold his grand piano in 1984 and bought the groundbreaking Kurzweil K250 sampling keyboard. In short order, he was creating custom K250 sounds for top artists like Stevie Wonder, Dolly Parton, Kenny Rogers, and Lyle Mays. Today, Sweetwater remains on the leading edge of music technology.

Sweetwater employees are musicians and engineers who put the latest software to the test on a daily basis in home and commercial studios. Our world-class on-campus recording studio runs DAW sessions brimming with dozens (or even hundreds) of virtual processor plug-ins. Our highly-trained experts also have years of consulting experience, so give us a call! We'll help you configure your computer with the best plug-ins for your needs and budget.

As the nation's top online pro audio and musical instrument retailer, Sweetwater stocks a huge inventory of awesome products at great prices, and doing the right thing for our customers doesn't end there. With our instant downloads, you'll be laying down tracks with your new plug-ins in minutes. Prefer boxed software? You'll love our fast free shipping. And with our free tech support, you'll enjoy peace of mind as you explore new audio frontiers. Looking for even bigger savings? Choose from hundreds of price drops, rebates, and open-box discounts in our DealZone. Whether you're mixing post production sound or working on your next album, your team at Sweetwater has the virtual processor plug-ins - and the know-how - you need.


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Sweetwater's Sales Engineers are regarded as the most experienced and knowledgeable professionals in the music industry, with extensive music backgrounds and intense training on the latest products and technologies. They are available to offer you personalized product advice any time you need it.

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