|
by Mitch Gallagher, inSync (adj.) operating or taking place at the same time; in phase; slang to be of the same opinion; to be up to date. Does anyone doubt that we're living in the information age? We're constantly bombarded with more information than anyone could possibly absorb, let alone sort through, prioritize or digest. In the music and audio industry, as in any technological field, this problem is even worse - the technology we deal with is literally changing daily (If not faster!). Here at Sweetwater, we know it's an absolute necessity that we (and our customers) stay on top of the latest industry news and information. The need was obvious, but the question remained: How to effectively gather, sort and distribute that information? You're holding one of the answers in your hand. Our Web Site is another method, the videos produced by our in-house video department are yet another, and our newest solution is (drum roll please...) Sweetwater's inSync! In publication since early February, inSync is the fastest, most efficient method available for distributing up-to-the-minute industry information to our broad client base. It consists of two things: First of all, inSync is a daily column posted on our Internet Web Site and it features industry news and happenings, information on new products, announcements of the arrival of new gear in our warehouses, trade show reports (posted the day of the show, not three months later like conventional magazines) and many other topics. It also offers two other very popular features: Word For The Day, a daily definition and discussion of an audio, MIDI or computer term (in easy to understand, jargon-free language, and with practical applications) and inSync's Technical Tip Of The Day. Tech Tips consist of answers to reader questions, tech information from manufacturers on their products, and hints and suggestions from readers and Sweetwater's staff on ways to get the most out of your equipment. In fact, the Word For The Day and the Technical Tip Of The Day have proven so valuable to readers, that by popular demand, we've created online archives of these features, each with its own dedicated search engine. This is an fantastic resource, available free of charge to our customers! Each day's inSync column is posted around midday at www.sweetwater.com/insync/, so check it out. Don't have the time to log on to our Web Site and read a column every day? So how can you keep up on all that information? The answer is the second part of the inSync story: A weekly mailing composed of the previous week's columns is e-mailed to subscribers, free of charge, each Friday night. To sign up to receive these mailings, point your web browser to www.sweetwater.com/insync/insync-mailinglist.html or send an e-mail message with the word `subscribe' (without the quotes) in the subject field to insync@liststar.sweetwater.com. Imagine, the very same day a product is announced or becomes available, inSync readers know it! Need a question answered? Send inSync e-mail, and your answer could be posted in as little as one day! Until we can beam the information directly into your head, inSync is an easy way to stay up on the latest news; enjoy it, and stay inSync! Late breaking addendum: For those of you without Internet access, we'll also be offering a summarized inSync in each issue of Sweet Notes. Information makes the modern world go `round, and we are your source for all the music and audio industry news! Master Index | Sweet Notes Index | Home | Back Page | Next Page |
