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inside Sweetwater

inside SweetwaterBy Chuck and Brenda Surack
Owners, Sweetwater Sound

Good grief! There's so much going on around here these days that it's hard to know where to start. Probably the most exciting event, at least in terms of how it will affect both customers and Sweetwater staff alike, is the opening of our gigantic new warehouse.

What it means to you as a customer is simple: We now have many times the room to stock all the great products you want and need. In fact, deliveries from manufacturers have been virtually non-stop over the last 30 days or so, and we expect that to continue through the end of summer. Take a look at the photo below. This was actually taken several weeks before the facility went on-line - you can see it was already beginning to fill up rapidly. The best news is that we not only have room for all our existing inventory, but plenty of room to grow in the future.

Of course everyone here on the Sweetwater staff was happy to get the new warehouse completed because it now gives everybody a little bit more breathing space. Heck, sardines would have gotten
Our New Warehouse
Our new warehouse wasn't even open yet and already it was filling up with a huge selection of the latest, coolest gear - imagine what it looks like now!
claustraphobic in a few of our departments. We've even added a whole new division, the Sweetwater Sound Communications Group which will be handling the design and installation of everything from sound systems to intercoms to security systems! Talk about running out of room...

But all that is a thing of the past now and we're once again doing a massive search for qualified individuals to fill positions in all our departments, from sales to service to shipping. If you're interested, contact our personnel department or check out our Web Site for additional information on careers with Sweetwater.

In any event, getting the increased elbowroom and additional inventory didn't happen a minute too soon, because July was our biggest month ever! Maybe it's a sign of our growing economy and renewed enthusiasm on the part of thousands of our customers around the world, but we sold and shipped more products in the last month than most dealers ship in an entire year. Longtime customers know our history: We always reinvest any profits with the goal of making our facilities and services the absolute best in the business. We also buy more from manufacturers, meaning we get better prices and can then pass those savings on to you! It's not all that complicated, really.

Obviously we've been doing something right, since we've been selected by Music Inc. magazine for the second straight Rex Awardyear to receive a REX Award. What the heck is that? Well, REX stands for Retail Excellence, and we are honored that the people at Music Inc. have again chosen to recognize us for our efforts, particularly in the area of customer service, since it's something we take very, very seriously.

As a matter of fact, the magazine is actually doing a feature story on us which will appear in October. As you might imagine, it's quite an honor to be recognized, but we certainly couldn't have done it without two important groups: First our loyal customers, and second our fabulous staff, all of whom are the very finest you'll find anywhere in (or out of) the music business. Thanks to all!

If you're planning to attend the annual Audio Engineering Society (AES) Show in New York City at the Jacob K. Javits Convention Center this September 26th through 29th, be sure to stop by and say hello. That's right, Sweetwater will be an AES exhibitor for the first time this year. We'll be in Booth 780 on the main floor of the exhibit hall showing the full line of Oram products, as well as all the hottest new breakthrough technology, and we're really looking forward to this event. It will be very interesting to view the show from the other side of the table. We'll have a full report next issue. Hope to see you there!

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