By Chuck and Brenda Surack
Owners, Sweetwater Sound

Spending your hard-earned cash is always easy, but rarely painless. We all want to make the most of our purchases by getting the most product for the least amount of money. And that's always been a guiding philosophy for us here at Sweetwater. It's why we offer the best products at the lowest prices possible, plus the added value of our great personalized service, best-in-the-industry technical support and our exclusive money back guarantee.

We also try to make your purchases simple by accepting cash, personal checks, money orders, CODs and all the major credit cards (Visa, MasterCard, Discover and American Express), as well as our own exclusive Sweetwater Technology Card. And for businesses both big and small, we also offer an exceptional lease plan.

But as so often happens when a small business is just getting started, you may find that your credit cards are up to their limits and you still don't have all the instruments and equipment you really need. We understand (since, after all, we're musicians ourselves). That's why, in an ongoing effort to make sure you can equip your studio with exactly what you need and can afford, we are now pleased to introduce our new Sweetwater Revolving Line-of-Credit Account for businesses that need to make purchases of up to $10,000.

The application is quick and easy to complete and just about anyone that can verify two years in business and has clean credit will qualify. We can fax you a credit application today. It only takes a few minutes to fill out and once we get it back, it's usually only a matter of hours before we get you approved. Yes, it's really that simple. In a matter of days you'll be cranking out great music using the latest, hottest gear on the market.

Once you're approved, you can make your first purchase of up to the full $10,000 limit immediately, or start with as little as the minimum of $500. And we handle all the bookkeeping from this end — all you have to do is decide what you want (with a little help from your Sweetwater sales engineer, of course) and we'll take care of the rest. As usual, no hassles.

What's more, this particular type of credit could be perfect for a small business that's trying to get off to a really strong start. That's because in most cases only the month-to-month lease payment counts against your credit, not the entire amount of the lease, which helps free up important working capital. There are also some distinct tax benefits that may apply. Of course, we always recommend that you get qualified financial advice from your accountant or certified tax professional to make certain that our revolving line-of-credit program makes sense for your overall personal financial situation.

Now you might be asking: But what about the interest rate? Well, by law we can't quote the current rate here, partly because of the up and down nature of the U.S. economy, but rest assured, it's right in line with most of the going credit card rates and is not going to be some astronomical percentage figure that will cause you a lot of sleepless nights (and frankly, we wouldn't be able to sleep ourselves if that were to happen).

Imagine: now you can add an 8-track digital multitrack recorder to your studio for less than $84 per month! Or how about a brand new Kurzweil K2500 for about $105 a month? Sounds great, doesn't it? Well, it gets even better: Let's say you install a new CD recorder in your studio. The cost of the lease would be about $165 per month. Create just three "one-offs" each month for area musicians at $60 each and you've already made the payments! Now that CD recorder is sitting there the rest of the time for you to use on your own projects. The same could be said for a Marantz cassette duplication system, and so on. Essentially, you're increasing business thanks to the new services you're offering, and these services are making your lease payment (and in most cases, providing you with a nice profit as well).

Just give us a call, tell us what equipment you want and we can quote you your monthly payments instantly with absolutely no obligations! We can fax or mail you a credit application (complete with all the fine print that the law requires) and then, before you know it, you'll have the equipment you need delivered right to your front door.

Need more than $10,000 in equipment? No problem. We'll simply set you up with the basic Sweetwater Sound Lease Program. If you qualify (and the credit requirements are really quite liberal), you may be eligible to lease up to $50,000 in equipment! Fact is, hundreds of smart Sweetwater customers are already leasing from us.

But what about those of you who just want to make purchases beyond the buying power of your current Visa, MasterCard, etc.? Well, then you probably want to get a Sweetwater Technology Card. You can use it exactly like a standard credit card for purchases of just a few dollars all the way up to your credit limit.

Remember, we're on your side! We're always looking for ways to help you make the most of your personal buying power. After all, Sweetwater is in business to make sure you have access to the very best equipment the music industry has to offer. The coolest multitrack, synth or mixer doesn't do anyone any good if it just sits in our warehouse, right?

So pick up the phone right now and give us a call. Our sales engineers will take the time to help you pick exactly the right equipment for your specific needs, then work with you to develop a purchase plan that makes the best sense for your particular financial situation.

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