You've heard about Monster Cable. You may even be using them in your own studio or on stage. If you're not, you need to know what the big deal is about these products and exactly why you should be a Monster Cable user.

Monster Cable Products, Inc. was started in 1979 by Noel Lee, who was at the time a laser-fusion design engineer at Lawrence-Livermore Laboratory in California, as well as an audiophile and drummer / musician. He found that wires of different constructions produced varying degrees of audio performance when hooked up to loudspeakers. From this very basic discovery, he crafted his own high performance cable. He named it Monster Cable, and founded an industry that has since exploded.

Prior to Monster Cable, most stereo systems were wired with ordinary "zip-cord," the same cable used for electrical household and lamp wire. The creation of Monster Cable started a new category of high performance audio cables that revolutionized the home and pro audio markets.

Noel chose the name "Monster" for two reasons: It sounded strong and powerful, and the size of the cable was truly "monstrous" compared to ordinary loudspeaker cable. The name, combined with the company's quality and unique clear jacket, immediately grabbed customers who became fanatical about the product. Now, the Monster Cable name is sometimes misused to mean any high performance cable, and the company is recognized as an industry leader worldwide.

Today, Monster offers more than 1000 products, which have become indispensable accessories for music lovers, audiophiles, recording studios, sound professionals, musicians, custom installers and home theater enthusiasts. To date, more than 2,000 different CDs have given Monster Cable credit right on the jacket of their recordings (and that number is growing daily) and hundreds of feature film sound tracks and Foley sound effects have been recorded with Monster Cable, which now has its headquarters is in Brisbane, California.

For years, industry professionals have raved about the substantial improvements Monster products make in their various audio applications. Several of these talented individuals have become Monster product endorsers or, as the company likes to call them, Famous Monsters. Their Famous Monsters program is an exclusive club where high-profile talents join forces with the audio experts at Monster in the ongoing process of mastering the science of sound.

Among the most famous of the Famous Monsters are Paul Simon, Bruce Hornsby, Sarah McLachlan, Red Hot Chili Peppers, Aerosmith, Tom Petty and the Heartbreakers, Korn, The Goo-Goo Dolls, Nine Inch Nails and George Benson, just to name a few. Fact is, if you look at the winners at this year's Grammys, you'll find that the majority of them (along with many of the nominees) were connected via Monster Cables.

Monster Cable's legendary microphone and musical instrument cables, found in many of the world's top recording studios, are used religiously by engineers, producers and musicians alike. These professionals recognize that the quality and sound of their cables play a crucial role in delivering the very best possible sound reproduction. And in the highly competitive world of music, Monster gives the artist and recording engineer that extra edge to turn an ordinary performance into something extraordinary.

Monster Cable is engineered for better sound. Yes, that's quite the claim, but the truth is that other cables can actually smother sound, increase distortion and flatten bass. Monster Cable's Prolink cables utilize unique patented technologies such as multi-gauge Bandwidth Balanced wire networks and Time Correct windings to transfer complex music signals between components with greater accuracy and proper phase alignment.

Monster's MicroFiber dielectric employs an intricate process of winding an air-core fiber around each individual conductor to reduce dielectric losses and electromagnetic distortions. MicroFiber increases dynamic range, extending high frequencies and reducing background noise. In addition, Monster's MultiTwist construction, ultra-dense shielding and conductive polymer dielectrics are used to eliminate hum, interference and handling noise. Wider frequency response and more natural reproduction of harmonics are just some of the improvements musicians discover with Monster Cable Prolink microphone and studio interconnect cables.

Designed with the musician in mind, Monster Cables is proud to introduce the Performer 500 Series of instrument cables specifically engineered for the style of music you play. Style-specific cable designs unlock the full potential of your instrument's tonality and feel, and add a signature-quality to your personal sound.

Whether you play rock, jazz, bass, or keyboards, Monster has a cable designed to enhance your sonic signature. For the ultimate in transparency and accurate audio reproduction, there is Monster's Studio Pro 1000 line, the mic and instrument cables that are so popular with top professionals around the world, both in the studio and during the live performance. On a budget? Don't get bummed out: Monster Standard 100 instrument, mic and speaker cables deliver improved performance at an affordable price. In addition to their outstanding mic and instrument cables, the Prolink line features high performance snakes, patchbay cables and speaker cables, as well as line-level audio, video and digital interconnects for every possible hook-up.

Monster recognizes the importance of a high integrity, long lasting connection. Their connectors are designed for maximum signal transfer and the ability to withstand and the rigors of stage and studio environments. Monster's Prolink cables deliver sonic refinements to improve the quality of every note you play, every track you lay down, and every recording you monitor.

For more information and special pricing (it costs less to sound great than you think), call us at Sweetwater today!