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Sometimes it must feel like you're reading the same "Inside Sweetwater" column over and over again. In each issue we tell you there are a lot of exciting things in the works. Well one of the most exciting has just taken place and it is really big news, particularly to all you hundreds of thousands of guitar players out there. Effective right now, Sweetwater will be selling a full range of acoustic and electric guitars! Not just any guitars, mind you, but the very best in the business. Names like Gibson, Paul Reed Smith, Martin, G&L, Jackson, Washburn, Epiphone and even Tobias basses! Of course we'll still be offering the outstanding line of guitars from Godin. There are even a few other lines that, because of various (and complex) agreements with specific manufacturers, we just can't mention, but if you look at that list and see who is missing, you can probably guess who they are. If you want guitar amps, we have them. Included are the outstanding classic Marshall and Vox amps, as well as cutting-edge digital amps like the Johnson Millenium and AxSys 212. Again, there are some amps we'll be carrying that we just can't list here. Many details are being finalized just as we are going to press, but for more on this late-breaking story, you'll want to check out page 3 of this issue or log onto our web site (www.sweetwater.com/guitars). If you need more immediate gratification, just call your Sweetwater Sales Engineer for all the up-to-the-minute information.
Speaking of big events, we're all still catching our collective breaths around here after returning from New York City where Sweetwater was an exhibitor at the 103rd Audio Engineering Society (better known as AES) Convention. Though we have exhibited in regional shows and at many educational events around the country, this marks the first time Sweetwater has had a major presence at an event as big as AES. We're happy to report that the show was a huge success for us - as well as three very lucky attendees, each of whom won a new Oram Octasonic 8-Channel Microphone Preamp! The Convention also presented us with a fantastic opportunity to meet audio professionals from around the world, many of whom are longtime Sweetwater customers. You'll want to be sure and check out our full AES Show report on page 8 of this issue.
More late breaking news: Sweetwater Sound has just renewed its contracts with Indiana University. This is part of a three year project to place hundreds of MIDI stations into the new all-digital music library, the largest installation of its kind in the country! We will now be replacing all their Kurzweil K2000s and K2500s with new machines. That in turn will allow us to take the original instruments back, thoroughly test them, upgrade them with the latest operating systems, then offer them at unheard-of savings to our customers. If you've been thinking about adding a Kurzweil synth to your setup
We were tremendously honored recently when the top music trade publication, Music Inc., featured Sweetwater Sound as its cover story in the October 1997 issue. We are actually doubly honored considering the fact that the magazine awarded us our second REX Award this past summer for retailing excellence. The main focus of the article was on our corporate philosophy, which we describe as being "direct-marketing, long distance, but very customer-support-oriented." In fact, the article states "when manufacturers... talk about the expertise of the 14-person service department, when they say that the company's level of sales training (8 hours a week, average) is 'unheard of in this industry,' it seems that the Indiana-based company really does represent a completely different animal... a breed onto itself." Gosh, we couldn't have put that better ourselves. The article goes on to discuss our sales people, Soundware Facility and Web site, acknowledging our average of almost 2 million hits monthly. The entire article is available on our Web site at www.sweetwater.com/insidesws/music-inc. So thanks Music Inc. and thanks to all our loyal customers who have made Sweetwater the industry success story of the decade! Master Index | Sweet Notes Index | Home | Back Page | Next Page |
(or want to upgrade your K2000 to a K2500), there will never, ever be a better time than right now. You'll get all the power of Kurzweil's V.A.S.T. synthesis at a price that may never be this low again. Call your Sales Engineer for more information.