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June 2017 Giveaway

Chuck Surack Explains the Sweetwater Philosophy

In this video, Sweetwater founder Chuck Surack sits down with NAMM president and CEO Joe Lamond to share the history and philosophy of Sweetwater Sound. Chuck was invited to speak at this educational session at NAMM to talk about Sweetwater’s beginning as a modest recording studio, and how Sweetwater has become a leader in customer service and satisfaction.

Chuck makes it clear that the driving principles behind Sweetwater’s growth are about building relationships and treating customers like friends. As Chuck explains “The Sweetwater Difference”, it becomes evident that customer benefits like free shipping, in-house technical support, and an expert sales staff aren’t just selling points for Sweetwater – they’re simply the right way to treat customers if you’re committed to long-term success.

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