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Guide to the Complete Marketing Process

If you're going to make music, it's nice if people can find it and hear it! The new free guide from our friends at Disc Makers, The Complete Marketing Process: Creating and Executing a Music Marketing Plan, will... Read more »

Sweetwater AES Convention and Trade Show Report

If you're into professional audio for live sound, studio recording, or video, then the 139th annual AES (Audio Engineering Society) convention and trade show was all about you! This year's convention took place in... Read more »

Blue Introduces Lola

Blue has expanded their acclaimed headphone family with Lola, a sealed, over-the-ear headphone with massive custom drivers and detailed, accurate sound quality. Lola introduces a new lighter, slim-fit headband with... Read more »

139th AES Convention Coverage Begins October 30!

The 139th AES Convention, one of the premier audio events of the year, is set to unveil the latest technological advances from the professional audio world and Sweetwater will keep you in tune with all of it. A... Read more »

PreSonus Announces HP2

The PreSonus HP2 stereo personal headphone amplifier is designed for musicians and performers who need mobility and uncompromising audio quality when using wired headphones or in-ear monitors. The HP2 is a portable... Read more »

7 Questions About Sample Rate

It's easy to talk about the sample rates for sessions, but how much do you know about it? In this article, I'll answer a few questions about sample rates. What is "Sample Rate"? Sample rate is literally how fast... Read more »

Amplitube 4.1 for iPhone and iPad

IK Multimedia has updated their Amplitube app for iPhone and iPad to version 4.1. The new version adds seven new amp and stompbox models available for in-app purchase, as well as the ability to export loops made in... Read more »

Audio-Technica AT2020USBi Condenser Mic Review by Sweetwater

https://www.youtube.com/watch?v=bwpGCnSKmj4 Mitch Gallagher presents the Audio-Technica AT2020USBi condenser microphone. Inspired by the acclaimed AT2020, the AT2020USBi gives you the convenience of both Lightning... Read more »

Line 6 AMPLIFI Remote and iOS 9

Line 6 has announced that AMPLIFI Remote is now approved for compatibility with Apple's iOS 9 operating system. If you are using Version 2.13 or earlier, update to the latest version for full compatibility with iOS... Read more »

Equalization — A Primer

Equalizers. We use them all the time, but other than twisting knobs (or adjusting sliders), we don't generally think about what they are — or how they came about. An equalizer (EQ) allows for manipulation of... Read more »

An Intro to Reverb

Reverb is arguably one of the mixing engineer's most-used effects. Though its popularity waxes and wanes (there was a time when singers sounded like they were in the bottom of a well, and a time when reverbs were... Read more »

36 Month Financing is Back — for a Limited Time!

0% interest for 36 months on qualifying orders $699 and up; that's what Sweetwater's 36 Month Financing is all about. Just your Sweetwater Musician's All Access Platinum Card, make the required 36 equal monthly... Read more »

Shure MVL Mobile Lavalier Mic

https://www.youtube.com/watch?v=4iWOaiVV93A Thomas Banks from Shure presents the MVL Mobile Lavalier Mic. Just plug the MVL into the headphone jack of any smartphone or tablet computer with recording capabilities... Read more »

The Definitive Press Kit Guide for Musicians

Want to get noticed by the press? Then you're going to need a press kit — and not just a selfie and quick email, but a well-designed, professional package that conveys what you and your music are all about... Read more »

Shure MVi USB Interface Overview by Sweetwater

https://www.youtube.com/watch?v=6VsDR89KW8c Thomas Banks from Shure presents the MVi USB interface for Mac, Windows, iOS and Android. The class A preamp includes phantom power for your condenser mics, and there are... Read more »

Shure MV5 USB Microphone Overview by Sweetwater

https://www.youtube.com/watch?v=JX_rkOfycCw Thomas Banks from Shure presents the MV5 USB microphone for Mac, Windows, iOS and Android. This all-in-one microphone/audio interface includes three DSP presets for... Read more »

Is Your Music Good Enough?

Here's an interesting article we stumbled across on how to step back and evaluate whether your music is really ready for release or not. It's hard for all of us to be objective about our art, and the tips in this... Read more »

Time Guru Metronome App Review by Sweetwater

https://www.youtube.com/watch?v=Rhfmiw-2zO8 Mitch Gallagher presents the Time Guru Metrome app. It's a great practice partner with lots of options. You can change the metronome sound, select custom time signatures... Read more »

Shure MV88 Mid-side Microphone for iOS Overview by Sweetwater

https://www.youtube.com/watch?v=KQNDRGvzt3o Thomas Banks from Shure presents the MV88, a mid-side microphone with a Lightning connector for iOS devices. You can record 24-bit/48kHz audio straight to your device... Read more »

Updating to OS X 10.11 El Capitan

Today (September 30, 2015) Apple is releasing the latest update to the Mac operating system, OS X 10.11 "El Capitan." It offers many compelling new features for general use, such as improved performance, split... Read more »

Apple Releases OS X El Capitan

Apple has unveiled the latest version of OS X, OS X 10.11 — nicknamed "El Capitan." The new operating system for Mac computers adds many useful enhancements, including new ways to manage multiple windows and... Read more »

What is the YouTube -13 LUFS Loudness Reference Level?

LUFS (Loudness Units before Full Scale) is a synonym for Loudness, K-weighted, relative to Full Scale (LKFS), which is a loudness standard that aims to normalize loudness levels across broadcast mediums. In other... Read more »

Shure MV51 USB Microphone Overview by Sweetwater

https://www.youtube.com/watch?v=_Bi2ikI_YvI Thomas Banks from Shure presents the Motiv MV51 USB microphone for Mac, PC, iOS, and Android. A 1" condenser microphone element onboard the MV51 captures clear sound... Read more »

Looking for Inspiration? Create Your Own Presets!

So you just bought a new synthesizer, programmable effects processor, or plug-in, and you love the presets. You're thrilled with how it sounds. You explore every preset, tweaking them to your taste and it's... Read more »