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June 2017 Giveaway

Sweetwater Welcomes Schecter Guitar Research

Nearly 35 years ago, Schecter Guitar Research began selling high-tech modifications for some of the most popular guitars on the market. By the late ’70s, Schecter was offering hundreds of custom guitar parts, and Schecter-hot-rodded guitars had become a staple of the more aggressive styles of rock of that era. It was only a matter of time before Schecter started offering custom guitars of their own. And these guitars were instantly adopted by some of the most influential figures in rock, including Pete Townshend, Mark Knopfler, and Yngwie Malmsteen.

By the mid-’90s, a whole new breed of aggressive rockers were tapping into the Schecter sound. While mainstream alt-rockers, such as Robert DeLeo of Stone Temple Pilots, were using Schecters to redefine modern music, White Zombie’s Jay Noel Yuenger and Sean Yseult introduced a new generation of metal shredders to Schecter. It was time for a facelift, and Michael Ciravolo (Schecter’s new president at the time) was more than ready to break Schecter guitars out of their mold. Beginning with the revolutionary Diamond Series, Schecter began blazing new trails in metal guitar design.

The most recent decade of Schecter Guitar Research’s history has seen the company confirmed as one of the most iconic guitar makers in the world, providing unique designs and ultra-hot sound to guitarists in over 150 countries. Schecter’s elite USA Custom Shop instruments continue to command attention, appearing in the company of bands such as Disturbed, Avenged Sevenfold, Seether, Nevermore, Black Label Society, and many more. Schecter has also begun offering many of their top-of-the-line guitar styles in more affordable models, meeting the demands (and budgets) of a whole new generation of serious guitarists. Call your Sweetwater Sales Engineer to find out more about Schecter guitars.

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