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NAMM Show Report

Summer NAMM ’04 Online Report – 2 of 4

sweetwater Black Friday

In keeping with years of tradition, Sweetwater is proud to offer our EXCLUSIVE online report of this summer’s most exciting music trade show – Summer NAMM 2004! As always, remember to contact your Sweetwater Sales Engineer at 1-800-222-4700 for more information about any of the gear you’ll find in this year’s report.

E-MU 0404

Okay, so it’s not completely new, but E-MU’s 0404 audio interface just started shipping at Sweetwater, and it’s “bang for the buck” is so strong that it’s worth mentioning here. Plus, the crowd at the E-MU booth was clammering over this thing.

E-MU’s 0404 Digital Audio System provides a host of professional features at an unbelievable price, including 1/4″ analog inputs and outputs, optical and coaxial S/PDIF, and MIDI I/O. The 0404 uses pristine 24-bit/96kHz A/D and D/A converters that deliver an incredible 111dB (A/D) and 116dB (D/A) dynamic range and signal-to-noise ratios, guaranteeing you maximum headroom, ultra-low noise and unmatched sonic quality.

In addition to its professional-grade I/O, the E-MU 0404 also features the same powerful E-DSP hardware acceleration as E-MU’s more expensive Digital Audio Systems, giving you an effects processor that can deliver over 16 simultaneous hardware-accelerated effects. The E-DSP processor frees your computer from running CPU-intensive plug-ins that limit audio performance – a feature only offered by the most high-priced DAWs on the market. E-MU’s 0404 ships with over 500 effects presets, and its effects architecture is fully expandable, allowing you to add more plug-ins to your system as needed. The E-DSP processor also provides zero-latency, hardware-based mixing and monitoring via the included PatchMix DSP mixer, delivering flexibility in routing audio between all of your physical and virtual inputs and outputs – no external mixer needed.

Best of all, the E-MU 0404 ships with comprehensive ASIO 2.0 and WDM drivers, so you can use its pristine I/O and powerful processing power with your favorite audio and sequencer applications. And for users just getting into desktop music creation, the E-MU 0404 ships with a comprehensive software package that includes Steinberg’s Cubasis and WaveLab Lite, SFX Machine LT, and a trial version of Minnetonka’s diskWelder BRONZE.

Fender American Telecaster HH

The American Tele HH features the revolutionary S-1 switching system and is powered by two Fender Enforcer humbucking pickups that compliment each other; a smooth-toned front pickup and a fierce, growling bridge pickup.

Features:

  • Body: Alder
  • Neck: Maple, Modern “C” Shape
  • MACHINE HEADS: Fender/Schaller Deluxe Staggered Cast/Sealed Tuning Machines
  • FINGERBOARD: Rosewood, 9.5″ Radius (241 mm)
  • NO. OF FRETS: 22 Medium Jumbo Frets
  • PICKUPS: 2 Enforcer Humbucking Pickups (Neck and Bridge)
  • CONTROLS: Master Volume (with S-1 Switch), Master Tone
  • BRIDGE: American Tele with 6 Stainless Steel Saddles
  • PICKUP SWITCHING: 3-Position Blade and 2-Position Push/Push S-1
  • HARDWARE: Chrome
  • STRINGS: Fender Super 250L, Nickel Plated Steel, (.009 to .042), p/n 073-0250-003
  • CASE: Standard Molded Case
  • PICKGUARD: 1-Ply Beveled Black Vinyl
  • SCALE LENGTH: 25.5″
  • UNIQUE FEATURES S-1 Switching, Rolled Fingerboard Edges, No Pickguard, Sharp ’52 Style Body Radius

Fender Princeton

THE NEW DYNA-TOUCH III SERIES amps combine great tones, killer looks and ease of use with the excitement of Fender DSP effects. All models include Reverb, Delay, Chorus, Flange, Tremolo and more! Seven revolutionary timbre filters – including Metal Drop Scoop, Mid Squawk and Acoustic Scoop. And, of course, Dyna-Touch III amps feature the same legendary “dynamic” touch-sensitive response you expect from a Fender.

The new Fender Princeton 650 features handcrafted Fender DSP effects, FX Select, FX Level, Time/Rate knobs, seven timbre filters, 65 watts, one Celestion G12P-80 speaker and a digital chromatic tuner.

Fender Stage

The new Fender Stage features handcrafted Fender DSP effects, FX Select, FX Level, Time/Rate knobs, seven timbre filters, 100 watts as is, 160 watts with 8 Ohm extension speaker, one Celestion® G12T-100 speaker, digital chromatic tuner.

Fender Bullet

The new Fender Bullet features Fender DSP effects w/16-position Effects control, 15 watts of power and an 8″ Special Design speaker.

Fender Deluxe

The new Fender Deluxe features handcrafted Fender DSP effects, FX Select, FX Level, Time/Rate knobs, seven timbre filters, 90 watts of power, one Celestion G12T-100 speaker, and a digital chromatic tuner.

Fender Champion

The new Fenders Champion features handcrafted Fender DSP effects, FX Select, FX Level knobs, 30 watts of power and a 10″ Special Design speaker.

Fender John 5 Tele

This Telecaster guitar is equipped with an aggressive Fender Enforcer humbucking pickup in the bridge position and a Custom Shop Twisted Tele™ neck pickup. A three-way pickup selector switch, chrome hardware and a radical headstock design put the John 5 at the front of the pack!

Features:

  • BODY: Ash
  • NECK: Maple, ’60s “C” Shape
  • MACHINE HEADS: Fender/Schaller Deluxe Staggered Cast/Sealed Tuning Machines
  • FINGERBOARD: Rosewood, 12″ Radius (305 mm)
  • NO. OF FRETS: 22 Medium Jumbo Frets
  • PICKUPS: 1 Custom Shop Twisted Tele™ Single-Coil (Neck), 1 Enforcer Humbucker (Bridge)
  • CONTROLS: Volume (Neck Pickup), Volume (Bridge Pickup)
  • BRIDGE: American Tele 6-Saddle Humbucker Bridge with Chromed Brass Saddles
  • HARDWARE: Chrome
  • STRINGS: Fender Super 250L, Nickel Plated Steel, (.009 to .042), p/n 073-0250-003
  • CASE: Deluxe Gig Bag
  • PICKGUARD: 1-Ply Chrome
  • SCALE LENGTH: 25.5″
  • UNIQUE FEATURES Matching Black Painted Headstock, Bound Top, Toggle Switch Mounted on Upper Bout, Chromed Brass Pickguard, Chrome Switch Tip, 3-Over/3-Under Modified Tele XII Headstock Shape, No Jack Flat Spot on Body Perimeter, Dot Position Inlays

Fender 50th Anniversary Golden Strat

The 50th Anniversary Golden Stratocaster celebrates the legacy of the most sought after guitar in history. Fender will offer this guitar for the remainder of 2004 only. Along with the Classic Series Strat® guitar’s standard appointments, it features an Aztec Gold finish, gold hardware, gold anodized pickguard , 50th Anniversary laser-etched backplate and a deluxe 50th Anniversary Vintage Tweed gig bag.

Features:

  • BODY: Alder
  • NECK: 1-Piece Maple, Soft “V” Shape, (Gloss Polyurethane Finish)
  • MACHINE HEADS: Fender/Ping Vintage Style Tuning Machines
  • FINGERBOARD: Maple, 7.25″ Radius (184 mm)
  • NO. OF FRETS: 21 Vintage Style Frets
  • PICKUPS: 3 Vintage Style Single-Coil Strat Pickups with Staggered, Alnico Magnet Pole Pieces and Aged Covers
  • BRIDGE: Vintage Style Synchronized Tremolo
  • S-1 Switching
  • HARDWARE: Gold Plated
  • STRINGS: Fender Super 250R, Nickel Plated Steel,
  • Gauges: (.010, .013, .017, .026, .036, .046)
  • CASE: 50th Anniversary Tweed Gig Bag
  • PICKGUARD: Gold Anodized Aluminum
  • SCALE LENGTH: 25.5″
  • UNIQUE FEATURES: Aged Knobs and Switch Tip
  • ACCESSORIES: 50th Anniversary Tweed Gig Bag

Gibson Digital Guitar System

In 2002 Gibson teamed up with 3Com and Xilinx, two of the preeminent makers of computer chips, and developed a prototype digital guitar that converts the analog signal into a high-quality digital signal inside the guitar. Stray frequencies entering the guitar pickups are completely eliminated along with analog line noise induced through the guitar cable. In other words, the limitations of analog technology are in theory completely removed. A guitarist can run a cable over 2000 meters with no loss of audio quality.

The best part of the Gibson Digital Guitar system is its delivery of signal processing on a string-by-string basis, providing increased quality and flexibility. This provides unprecedented control with the ability to adjust volume, pan and equalization of each string individually. Imagine using six guitar amplifiers – one for every string. Or recording all six strings individually into a computer. Or sending the six-string digital signal to a compatible guitar processor. The guitarist can have a crunch (heavy metal) sound on the low strings, medium distortion on the middle strings and a clean sound on the high strings.

We heard the Digital Guitar system at a demo held in Gibson’s Cafe, and must admit that the possibilities seem exciting. While pricing wasn’t quite nailed down, it is safe to assume that these guitars won’t be out of the ball park for many serious guitar players either. The guitar we saw at the demo was blue, but they did show a burst as well. Finally, Gibson believes that these guitars will be due out sometime this fall…

The Gibson Digital Guitar System features:

  • A genuine Gibson guitar, 100% compatible with existing equipment
  • Gibson’s patented HEX pickup, which senses up-and-down motion (like an acoustic guitar pickup) and side-to-side motion (like an electric guitar pickup) for each string
  • MaGIC-enabled digital transport, carrying multiple channels in both directions over standard Ethernet cable
  • Gibson’s BreakOut Box, with 8 outputs (1/4″ jacks) – one for each string, plus classic humbucking pickup output and pass-through for microphone; 2 inputs carry audio back to guitar for monitoring; split mode assigns strings to different amps

Hartke VX810

You simply couldn’t miss the Hartke booth this year due to the enormous VX810 bass stack jutting out from it! Hartke is well-known in the bass guitar community for their innovative style and rock solid builds. The VX810 is a new bass guitar amp stack that features 8 x 10″ traditional cone drivers, a high frequency horn, side handles, rear mounted casters, and plenty of beef in its design. This is a serious cab for serious players.

Features:

  • 8 x 10″ traditional cone drivers
  • High frequency horn
  • 1/4″ inputs, Side handles
  • Rear mounted casters,
  • Oversized grab bar handle

Martin 000ECHS Bella Nezzera

A legendary musician and performer for more than 40 years, Eric Clapton needs no introduction. Hiroshi Fujiwara stands as one of modern Japan’s most important cultural figures, a visionary DJ responsible for creating and introducing cutting-edge “club” music and fashions to Tokyo in the 1990s. The two became friends while working together on music projects. During one of Clapton’s visits to Japan, he and Fujiwara began envisioning a custom acoustic guitar that blended the best in design and sound. Over time, the ideas were fleshed out and, with Martin’s Dick Boak facilitating the project, C.F. Martin built eight of these unique custom guitars.

At Eric Clapton’s suggestion, the model is named in Italian, “Bellezza” meaning beautiful and, “Nera” meaning black. It is a truly unique and striking guitar.

Features:

  • CONSTRUCTION: Mahogany Blocks/Dovetail Neck Joint
  • BODY SIZE: 000-14 Fret
  • TOP: Solid Italian Alpine Spruce
  • ROSETTE: Custom Design By Pearl Works
  • TOP BRACING PATTERN: 000 14-Fret
  • TOP BRACES: Scalloped 5/16”
  • BACK MATERIAL: Solid East Indian Rosewood
  • BACK PURFLING: 00-21GE Fine Herringbone w/ 18 Style Black Fiber Strip On Both
  • SIDE MATERIAL: Solid East Indian Rosewood
  • ENDPIECE: Grained Ivoroid
  • ENDPIECE INLAY: B/W/B Boltaron®
  • BINDING: Grained Ivoroid
  • TOP INLAY STYLE: Fine Herringbone
  • SIDE INLAY: Mulitple Black/White
  • BACK INLAY: B/W/B Boltaron
  • NECK MATERIAL: Genuine Mahogany
  • NECK SHAPE: Modified V
  • NUT MATERIAL: Bone
  • HEADSTOCK: Solid/Diamond/Tapered
  • HEADPLATE: Solid Black Ebony /Alternate Torch Pattern- Select Pearl
  • HEELCAP: Grained Ivoroid w/ B/W/B Boltaron® Inlay
  • FINGERBOARD MATERIAL: Solid Black Ebony
  • SCALE LENGTH: 24.9″
  • # OF FRETS CLEAR: 14
  • # OF FRETS TOTAL: 20
  • FINGERBOARD WIDTH AT NUT: 1 3/4”
  • FINGERBOARD WIDTH AT 12TH FRET: 2 1/4”
  • FINGERBOARD POSITION INLAYS: Style 45 Snowflake – Select Pearl
  • FINGERBOARD BINDING: Grained Ivoroid/Mitered
  • FINISH BACK & SIDES: Polished Gloss/ Black
  • FINISH TOP: Polished Gloss in Black Lacquer
  • FINISH NECK: Polished Gloss
  • BRIDGE MATERIAL: Solid Black Ebony
  • BRIDGE STYLE: Belly
  • BRIDGE STRING SPACING: 2 1/4”
  • SADDLE: 16” Radius/Compensated/Bone
  • TUNING MACHINES: Schaller Silver Plated w/ Large Knobs
  • RECOMMENDED STRINGS: MSP 4100 Light Phosphor Bronze
  • BRIDGE & END PINS: Ebony w/ Abalone Pearl Dots
  • PICKGUARD: none
  • CASE: 533 Hardshell
  • INTERIOR LABEL: Special Black Label Signed By CFM IV, Eric Clapton, Hiroshi Fujiwara, and Dick Boak

Martin Tattoo

My personal favorite guitar at the show is the Martin Tattoo. Apparently, a task team at Martin was formed to create a guitar inspired by traditional American tattoo art. The Tattoo features “tawny satinwood” HPL back and sides, an HPL top with imprinted graphics and a natural Stratabond neck. In addition, each guitar is accompanied by a tattoo themed strap. Even if you’re not into the art of tattoos, this is a very American-looking guitar that drew a LOT of attention here at the show.

Features:

  • MODEL Tattoo
  • CONSTRUCTION: Mortise/Tenon Neck Joint
  • BODY SIZE: 000-14 Fret
  • TOP: Traditional Tattoo Art Custom HPL
  • TOP BRACING PATTERN: 000-1 (A- frame)
  • TOP BRACES: 000-1 (A- frame) w/ Graphite Bridge & Bowtie Plate
  • BACK MATERIAL: Tawny Satinwood HPL Textured Finish
  • SIDE MATERIAL: Tawny Satinwood HPL Textured Finish
  • NECK MATERIAL: Natural Stratabond
  • NECK SHAPE: Modified Low Oval
  • NUT MATERIAL: Black Corian®
  • HEADSTOCK: Solid/6 String No Diamond/Square Taper
  • HEADPLATE: Traditional Tattoo Art Custom HPL Textured Finish With Printed Logo
  • HEELCAP: noneFRETS CLEAR: 14
  • # OF FRETS TOTAL: 20
  • FINGERBOARD WIDTH AT NUT: 1 11/16”
  • FINGERBOARD WIDTH AT 12TH FRET: 2 1/8”
  • FINGERBOARD POSITION INLAYS: Old Style 18 – Abalone Pearl
  • BRIDGE MATERIAL: Morado
  • BRIDGE STYLE: 1 Style Belly
  • BRIDGE STRING SPACING: 2 1/8”
  • SADDLE: Compensated Black Tusq
  • TUNING MACHINES: Gotoh Black Knobs w/ CFM Logo
  • RECOMMENDED STRINGS: Martin MSP 4100 Light Phosphor Bronze
  • BRIDGE & END PINS: Black w/ Pearl Dots
  • PICKGUARD: none
  • CASE: Dark Brown Western Motif Exterior with Mauve Plush Interior
  • INTERIOR LABEL: Tattoo Paper Label, Numbered In Sequence with Total

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