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Press Release
July 15 2011
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
 
Sweetwater Celebrates 100th Sweetwater Minute Video
 
- Weekly Online Show Posts Landmark 100th Episode -

Fort Wayne, IN, July 15, 2011 - Sweetwater Sound, one of the most respected musical instrument and pro audio retailers in the world, is celebrating the posting of the 100th episode of their groundbreaking Sweetwater Minute online "television show." Launched in 2009, the Sweetwater Minute is a weekly video show hosted by Sweetwater's Editorial Director and respected author and journalist, Mitch Gallagher. The Sweetwater Minute features gear demos and updates, tours of the Sweetwater facility and company, and interviews with artists, producers, and engineers. A new installment of the show is posted weekly to Sweetwater's Facebook and YouTube pages. With episodes drawing as many as 100,000 hits, the Sweetwater Minute has proven very popular both within the industry and with customers.

A few of the notables who have appeared on the Sweetwater Minute include:

Musicians
Joe Satriani
Stanley Clarke
Kenny Aronoff
David Grissom
Rob Ickes
Brad Davis
Mark Tremonti and Myles Kennedy (Alterbridge)
BT
Adrian Belew
David Ellefson (Megadeth)
Frank Bello (Anthrax)
Greg Koch
Dave Weiner (Steve Vai)

Producers/Engineers
Alan Parsons
Chris Lord Alge
Ken Scott
Ross Hogarth
David Isaac
Mark Hornsby
Jack Joseph Puig
Jacquire King
Fab Dupont
Craig Anderton
Robert Scovill

Manufacturers
Paul Reed Smith
Geoff Daking
Fred Gretsch
Bob Taylor
Doug Sewell

Plus many more exciting videos including guitar, bass, amp, keyboard, and effects demos, new gear introductions, factory tours, and much more!
Sweetwater Founder and President Chuck Surack remarked, "When the weekly Sweetwater Minute videos debuted back in October of 2009, the thought of posting our 100th episode seemed like an unattainable goal. But we've done just that, and we're very pleased to be celebrating this milestone with an extra special installment featuring an interview with producer/engineer/recording artist Alan Parsons. We have great plans for the future of the Sweetwater Minute, and we're looking forward to posting many more fun and inspiring installments."
Past and current episodes of the Sweetwater Minute can be viewed at www.facebook.com/sweetwater or www.youtube.com/user/SweetwaterSound.
Caption: At Sweetwater's GearFest '11, Editorial Director and show host Mitch Gallagher was joined by iconic producer/engineer/artist Alan Parsons for a celebration of the 100th episode of the Sweetwater Minute.
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